
Marketing Generalist
SolV Independent Insurance Associates
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Partner directly with Sales on active enterprise deals, building custom pitch decks, financial models that quantify Solv’s impact using real customer data, and stress-testing pricing & positioning against competitor alternatives
- Join prospect calls to understand buyer context, objections, and decision criteria, then rapidly iterate on assets in real-time
- Create high-stakes sales assets (proposals, business cases, 1-pagers) that accelerate deals through the pipeline
- Translate complex product capabilities (AI automation, EHR integrations, ClearPay) into clear, differentiated value propositions tailored to each buyer's needs
- Partner with Sales to identify and prioritize target accounts (TAM accounts, propensity modeling), then build account-specific strategies to break in and create opportunities
- Drive outbound-led meetings and pipeline at target ABM accounts through coordinated campaigns, personalized outreach, and strategic account penetration
- Track and report on outbound metrics: meetings set, pipeline created, account engagement progression
- Own pipeline reporting and attribution to ensure coverage to quarterly targets
- Analyze conversion by segment/product/channel to identify white space opportunities for expansion
- Extract insights from Solv's proprietary industry data to generate data-powered narratives that support our thought leadership efforts
- Design and codify repeatable sales plays for different segments and buying personas
Requirements
- 3-7 years of experience in sales-adjacent roles (sales strategy, sales operations, revenue marketing, or demand generation) at a B2B SaaS company
- Customer-facing communication skills — you're comfortable building decks and narratives for external audiences
- Healthcare experience is nice-to-have but not required — in the AI era, we care more about your ability to learn quickly and leverage AI to become domain-fluent fast
- Outbound & ABM fluency — You know how to break into target accounts with coordinated, multi-touch strategies (not just spray-and-pray campaigns)
- Deal support mindset — You're energized by supporting sales on active opportunities, not just building campaigns and hoping they convert
- Insight generation — You don't just report numbers — you find the story in the data and translate it into actionable GTM strategies
- Sales fluency — You're comfortable in sales calls, can think on your feet, and know how to translate technical features into buyer-relevant value
- Storytelling with data — You can build ROI models in Sheets, create benchmark reports, and turn numbers into compelling narratives that close deals
- High-velocity execution — You ship fast, iterate based on feedback, and know when to move forward without perfect alignment
- Generalist mindset — You don't care about functional ego. You'll write copy, build frameworks, analyze funnels, join sales calls; whatever drives results
- Positive energy — You're not just analytical; you bring positivity, momentum, and collaborative energy to sales and cross-functional partnerships
- Are energized by the opportunity to 10x your output on an AI-first marketing team: You default to AI in everything you do — Before building a deck, writing copy, or analyzing data, your first instinct is: "How can AI help me do this 10x faster and better?"
- You're already using AI agents daily — ChatGPT, Claude, Perplexity, and similar tools are core to your workflow. You know how to prompt effectively, chain outputs, and build custom agents & skills for recurring tasks
- You're comfortable with AI coding tools — You don't need to be a developer, but you should be excited to use tools like Claude Code to build automations, scripts, and integrations that eliminate manual work.
Benefits
- Medical, Dental, Vision Insurance
- 401k
- Paid Parental Leave
- Monthly Wellness Reimbursement
- Flexible Time Off
- Many More!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales strategysales operationsrevenue marketingdemand generationfinancial modelingdata analysisROI modelingaccount-based marketing (ABM)AI automationEHR integrations
Soft Skills
customer-facing communicationstorytelling with datahigh-velocity executiondeal support mindsetinsight generationsales fluencygeneralist mindsetpositive energycollaborative energyadaptability