Principal Customer Marketing Specialist

Solstice Advanced Materials

Principal Customer Marketing Specialist managing integrated marketing campaigns including media and content generation for Solstice Advanced Materials. Focused on customer engagement, thought leadership, and demand generation.

Posted 7/30/2026full-timeMorris Plains • New Jersey, Texas • 🇺🇸 United StatesLead💰 $169,316 - $211,645 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing campaigns, utilizing marketing automation tools and CRM systems to optimize performance and track customer interactions. Proven ability to manage cross-functional teams and deliver measurable results in a B2B environment.

Highest-signal resume keywords

Campaign PlanningMarketing Automation ToolsCross-Functional Team ManagementData Analysis and ReportingB2B Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentPromotional TacticsBudget PlanningProject CoordinationBusiness WritingAnalytical SkillsCustomer Decision JourneyChannel Marketing StrategiesKPI MeasurementResults-Oriented Mindset

Soft Skills

Innovative ThinkingCreative Problem-SolvingCustomer-Centric MindsetOrganizational Skills

Tools & Technologies

SalesforceMarketoAdobeMicrosoft 365PowerBIPowerAutomatePowerApp

Industry Keywords

B2B MarketingLead ConversionStakeholder CommunicationsDigital Asset ManagementExternal Vendor Management

About the role

Key responsibilities & impact

Lead the development and execution of materials and promotions for marketing campaigns, including email, social media, case studies, white papers, and customer events
Create campaign plans including content calendars, media promotions, nurture sequences, and budget from conception through execution and tracking performance
Manage stakeholder communications, sales enablement collateral, and digital asset library
Work with cross-functional teams, including sales and product management, to understand customer needs, value proposition, personas, and the customer decision journey to develop targeted marketing campaigns
Manage the external nurture activities that drive lead conversion for digital and live experiences (conferences, trade shows, meetings and events), ensuring a seamless and personalized experience across all touchpoints
Capture key performance indicators (KPIs) and measurements of campaign return on investment (ROI), interfacing with internal agency and regional marketing colleagues for comprehensive reporting
Utilize marketing automation tools and CRM systems to monitor and optimize campaign performance and track customer interactions
Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget
Work with creative services to develop compelling marketing collateral and assets

Requirements

What you’ll need

Minimum of 7 years of proven track record in delivering results through planning, managing, executing and measuring broad-based marketing initiatives in a B2B environment
Minimum of 7 years of experience with effective external marketing to customers, content development, and promotional tactics
Proficiency in Microsoft 365
Business writing and editing skills
Proven project coordination skills and experience with cross-functional teams
Ability to travel 10-25% to attend events and customer meetings
Experience with marketing automation tools and CRM systems such as Salesforce, Marketo and Adobe
Proficiency in PowerBI, PowerAutomate and PowerApp platforms
Understanding of a two-step distribution model and channel marketing strategies
Strong analytical skills with the ability to interpret data, measure results, and make data-driven choices; previous experience with corporate reporting of campaign results and customer / market trends
Results-oriented mindset, we are driven by achieving measurable outcomes and exceeding targets
Innovative and creative thinking, we encourage new ideas and approaches to drive continuous improvement
Customer-centric mindset, we prioritize understanding and meeting the needs of our customers
Organizational and problem-solving skills to successfully support multiple projects simultaneously
Budget planning and administration experience

Benefits

Comp & perks

employer-subsidized Medical
Dental
Vision
Life Insurance
Short-Term and Long-Term Disability
401(k) match
Flexible Spending Accounts
Health Savings Accounts
EAP
Educational Assistance
Parental Leave
Paid Time Off (for vacation, personal business, sick time, and parental leave)
12 Paid Holidays