Senior New Product Introduction Marketing Manager – Semiconductors
Solstice Advanced Materials
full-time
Posted on:
Location Type: Hybrid
Location: Morris Plains • California • New Jersey • United States
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Salary
💰 $180,000 - $210,000 per year
Job Level
About the role
- Develop and execute comprehensive marketing strategies to drive sustained growth and profitability
- Identify and prioritize high-value opportunities through data-driven insights, customer feedback, and peer analysis
- Analyze customer data to extract insights, translate findings into strategic direction, and develop compelling executive level presentations
- Develop market sizing and segmentation analyses, clearly defining serviceable and addressable markets. Create quantified, segment‑specific value propositions
- Assess existing and emerging markets (roadmaps), leveraging complex market analysis to identify trends, competitive shifts, and growth opportunities
- Understand electronics industry dynamics and emerging customer needs
- Lead structured market discovery efforts for all assigned NPIs, including pre‑discovery workshops with cross‑functional teams
- Assess value chain dynamics, customer use cases, business risks, and opportunity sizing
- Prioritize unknowns and risks and advance qualified opportunities through early discovery gates
- Engage directly with customers, partners, and industry experts to validate unmet needs and solution fit
- Integrate and prioritize products and programs into a cohesive investment portfolio aligned with risk, ROI, and long-term strategy
- Build pricing and value calculators and validate value drivers with customers prior to launch
- Own assigned NPI programs through the stage‑gate development process, ensuring disciplined execution and alignment
- Drive launch readiness by coordinating technical, commercial, and operational requirements well in advance of launch, develop launch plans, messaging, sales enablement tools, and collateral
- Enable Sales teams with clear positioning, competitive insights, and value‑based selling tools
- Manage NPI performance through the first 1-2 years post‑launch, ensuring a successful hand‑off to Product Management
Requirements
- Experience with Semiconductor markets and materials
- Minimum of 5 years of experience in strategic marketing, business development or New Product Introduction (NPI) management
- Proven track record of driving growth in electronics space
- Strong analytical, strategic thinking, negotiation, stakeholder management
- Bachelor’s degree in engineering, science, materials, or related field
- Experience in global organizations and cross functional leadership
- Expertise in market research, competitive analysis, and go to market strategy
- Ability to structure and negotiate complex agreements and partnerships
- Experience in bringing new concepts from infancy to product launches
- Track record of proven success
Benefits
- employer-subsidized Medical, Dental, Vision, and Life Insurance
- Short-Term and Long-Term Disability
- 401(k) match
- Flexible Spending Accounts
- Health Savings Accounts
- EAP
- Educational Assistance
- Parental Leave
- Paid Time Off (for vacation, personal business, sick time, and parental leave)
- 12 Paid Holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
strategic marketingbusiness developmentNew Product Introduction (NPI)market researchcompetitive analysisgo to market strategydata analysismarket sizingsegmentation analysispricing and value calculators
Soft Skills
analytical skillsstrategic thinkingnegotiationstakeholder managementcross-functional leadershipcommunicationproblem-solvingcustomer engagementteam collaborationpresentation skills
Certifications
Bachelor’s degree in engineeringBachelor’s degree in scienceBachelor’s degree in materials