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Senior New Product Introduction Marketing Manager – Semiconductors
Solstice Advanced MaterialsSr Product Introduction Marketing Manager at Solstice Advanced Materials leading new product introductions and market development. Collaborating across functions to drive commercialization and growth in the semiconductor industry.
Posted 4/16/2026full-timeMorris Plains • California, New Jersey • 🇺🇸 United StatesSenior💰 $180,000 - $210,000 per yearWebsite
About the role
Key responsibilities & impact- Develop and execute comprehensive marketing strategies to drive sustained growth and profitability
- Identify and prioritize high-value opportunities through data-driven insights, customer feedback, and peer analysis
- Analyze customer data to extract insights, translate findings into strategic direction, and develop compelling executive level presentations
- Develop market sizing and segmentation analyses, clearly defining serviceable and addressable markets. Create quantified, segment‑specific value propositions
- Assess existing and emerging markets (roadmaps), leveraging complex market analysis to identify trends, competitive shifts, and growth opportunities
- Understand electronics industry dynamics and emerging customer needs
- Lead structured market discovery efforts for all assigned NPIs, including pre‑discovery workshops with cross‑functional teams
- Assess value chain dynamics, customer use cases, business risks, and opportunity sizing
- Prioritize unknowns and risks and advance qualified opportunities through early discovery gates
- Engage directly with customers, partners, and industry experts to validate unmet needs and solution fit
- Integrate and prioritize products and programs into a cohesive investment portfolio aligned with risk, ROI, and long-term strategy
- Build pricing and value calculators and validate value drivers with customers prior to launch
- Own assigned NPI programs through the stage‑gate development process, ensuring disciplined execution and alignment
- Drive launch readiness by coordinating technical, commercial, and operational requirements well in advance of launch, develop launch plans, messaging, sales enablement tools, and collateral
- Enable Sales teams with clear positioning, competitive insights, and value‑based selling tools
- Manage NPI performance through the first 1-2 years post‑launch, ensuring a successful hand‑off to Product Management
Requirements
What you’ll need- Experience with Semiconductor markets and materials
- Minimum of 5 years of experience in strategic marketing, business development or New Product Introduction (NPI) management
- Proven track record of driving growth in electronics space
- Strong analytical, strategic thinking, negotiation, stakeholder management
- Bachelor’s degree in engineering, science, materials, or related field
- Experience in global organizations and cross functional leadership
- Expertise in market research, competitive analysis, and go to market strategy
- Ability to structure and negotiate complex agreements and partnerships
- Experience in bringing new concepts from infancy to product launches
- Track record of proven success
Benefits
Comp & perks- employer-subsidized Medical, Dental, Vision, and Life Insurance
- Short-Term and Long-Term Disability
- 401(k) match
- Flexible Spending Accounts
- Health Savings Accounts
- EAP
- Educational Assistance
- Parental Leave
- Paid Time Off (for vacation, personal business, sick time, and parental leave)
- 12 Paid Holidays
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
strategic marketingbusiness developmentNew Product Introduction (NPI)market researchcompetitive analysisgo to market strategydata analysismarket sizingsegmentation analysispricing and value calculators
Soft Skills
analytical skillsstrategic thinkingnegotiationstakeholder managementcross-functional leadershipcommunicationproblem-solvingcustomer engagementteam collaborationpresentation skills
Certifications
Bachelor’s degree in engineeringBachelor’s degree in scienceBachelor’s degree in materials