solo.io

Performance Marketing Specialist

solo.io

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

Cloud

About the role

  • Plan, build, and optimize paid campaigns across Google Search, Google ProMax, LinkedIn Ads, and retargeting platforms.
  • Manage keyword strategy, bidding, creative iteration, A/B testing, audience targeting, and campaign performance.
  • Coordinate closely with Growth and PMM to support product launches, webinars, events, and OSS initiatives.
  • Improve landing page and conversion performance through iterative testing and data-driven optimization.
  • Own on-page and technical SEO improvements across Solo.io content.
  • Conduct keyword research, search intent analysis, and competitive SEO insights across cloud and AI topics.
  • Optimize page structure, metadata, H1/H2 hierarchy, URL structure, internal linking, and schema (if needed).
  • Monitor SEO health using Google Search Console, GA4, and other tools, and recommend improvement paths.
  • Update and maintain pages on Solo.io using Webflow, including new sections, layout refinement, CMS edits, metadata, CTAs, and forms.
  • Implement light HTML/CSS modifications for styling or functional tweaks.
  • Ensure responsive design, page speed, accessibility compliance, and tracking accuracy.
  • Partner with Engineering for deeper Webflow or front-end issues.
  • Prepare content, structural updates, and metadata changes for OSS microsites.
  • Ensure consistency across Solo.io and OSS ecosystem assets.
  • Aggregate technical content from PMM, Engineering, Field Marketing, and OSS contributors and translate into structured digital components.
  • Maintain organized content systems and reusable modules for paid campaigns and SEO opportunities.
  • Support the creation and maintenance of landing pages, webinar/event pages, and resource hubs.
  • Apply GA4 tagging, event tracking, and UTM standards across campaigns and Webflow pages.
  • Track and analyze performance across paid, organic, and web channels; identify root causes and optimization opportunities.
  • Recommend and support A/B tests across ads, landing pages, and digital experiences.

Requirements

  • 3 - 6+ years of hands-on experience in performance marketing, PPC, SEO, or digital marketing (B2B SaaS preferred).
  • Strong experience running Google Ads (Search, Display, Video) and LinkedIn Ads.
  • Solid understanding of SEO fundamentals: metadata, on-page optimization, keyword research, URL strategy, link structure.
  • Proficiency with Webflow for website updates and light development (HTML/CSS familiarity preferred).
  • Strong analytical skills using GA4, GSC, Ads Manager dashboards, and related tools.
  • Experience in cloud-native, networking, developer tooling, or AI/ML is a plus, but curiosity and technical aptitude matter most.
  • Ability to travel on occasion within the US and internationally to participate in team meetings and company events
Benefits
  • What you’ll love about Solo.
  • At Solo, our culture is all about hiring great people, creating a fun and fast-paced work culture, and letting our teams work with our customers to successfully solve their challenges.
  • Solo works collaboratively with our customers, partners and open source communities to deliver technology innovation, technology solutions, architectural best-practices, and hands-on education.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingPPCSEOdigital marketingGoogle AdsLinkedIn Adskeyword researchon-page optimizationHTMLCSS
Soft Skills
analytical skillscuriositytechnical aptitude