Channel Marketing Manager

Solink

Channel Marketing Manager bridging product marketing, field marketing, and enablement at Solink. Empowering global channel partners to drive operational insights and profitability.

Posted 7/9/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$87,640 - CA$123,600 per yearWebsite

About the role

Key responsibilities & impact

Collaborate with Product Marketing to adapt Solink's messaging, sales decks, and battle cards for partner use.
Develop customizable templates, playbooks, and co-branded assets tailored to different partner types (resellers, SIs, VARs, Strategic Alliances, ISV Partners).
Create and maintain a living library of partner-ready content to support sales, campaigns, and events.
Lead the planning and execution of joint marketing campaigns with top-tier partners.
Produce monthly partner newsletters and support a regular webinar series.
Collaborate with Channel Account Managers on territory-based field marketing activities, campaigns, and partner demos.
Design and launch a multi-tiered partner certification curriculum (eLearning, virtual workshops, bootcamps).
Develop training modules, videos, and knowledge assessments to drive proficiency.
Track certification progress and correlate to partner performance and sourced revenue.
Drive enablement across the different groups within Strategic Alliances and ISV Partners (e.g., sales, solutions engineering, marketing, and customer success).
Work closely with Strategic Alliances and ISV Partners to build joint go-to-market plans, messaging, and enablement tailored to their internal teams.
Own and manage Solink's presence on partner and technology Marketplaces, including listings, content updates, and performance tracking.
Gather feedback from partners and track engagement to improve programs continuously.
Monitor key metrics such as deal registration, partner-sourced pipeline, and certification completion.
Present quarterly channel marketing reviews to internal stakeholders and leadership.
Work closely with Sales, Partner Ops, Marketing Ops, PR/Comms, and Demand Gen to align campaigns and messaging.
Support the Partner Council initiative, including content development, communications, and action tracking.
Amplify partner success stories through case studies, social proof, and awards.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications or related field.
5+ years of experience in channel, field, or account-based marketing—preferably in a B2B SaaS environment.
Strong writer/editor with experience producing both long-form and short-form marketing content.
Experience planning and executing partner events, webinars, and joint campaigns.
Proficiency with marketing analytics and CRM tools (e.g., Salesforce, HubSpot).
Excellent project management, cross-functional collaboration, and communication skills.
Experience building or scaling a partner enablement or certification program (Nice-to-Have).
Experience working with Strategic Alliances, ISV Partners, or managing a Marketplace listing/program (Nice-to-Have).
Familiarity with channel ecosystems in retail, QSR, or physical security tech sectors (Nice-to-Have).

Benefits

Comp & perks

Fully paid health & dental (no waiting period) + $500 health spending account.
Monthly reimbursement for fitness, wellness, or mental health programs.
Meaningful equity: Every full-time, permanent employee has a stake in our growth.
Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together.
Candid culture: Clear expectations, honest feedback, and no politics.
Social connection: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS MarketingPartner Events PlanningCertification Program DevelopmentWebinar ExecutionMarketing Content Production

Soft Skills

Cross-Functional CollaborationCommunication SkillsWriting and Editing