Director of Public Relations

Soles4Souls

Director of Public Relations responsible for building Soles4Souls' public image through media relations. Create PR strategy and engage with media to promote brand visibility and leadership voice.

Posted 6/10/2026full-timeRemote • 🇺🇸 United StatesLead💰 $80,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive PR strategy that elevates Soles4Souls' brand visibility and mission awareness across national, regional, local, digital, and industry media.
Serve as the primary point of contact for media inquiries, building and nurturing relationships with journalists, editors, and producers across relevant beats.
Proactively pitch story angles, op-eds, and features that highlight Soles4Souls' impact, partnerships, and thought leadership.
Lead executive thought leadership strategy, identifying speaking opportunities, awards, byline placements, and profile features for senior leadership.
Develop messaging frameworks, talking points, and briefing materials to prepare executives for media interviews, panels, and public appearances.
Monitor media landscape and industry trends to identify timely opportunities for Soles4Souls to enter relevant conversations.
Collaborate cross-functionally with marketing, business development, and program teams to align PR efforts with organizational priorities.
Track, analyze, and report on media coverage and PR performance metrics, providing regular updates to leadership.
Support long-term communications planning and contribute to organizational strategy discussions.

Requirements

What you’ll need

7+ years of experience in public relations, communications, or media relations.
Proven track record of securing meaningful media placements and building sustained press relationships.
Experience developing and executing executive thought leadership programs.
Nonprofit, social impact, or cause-related communications experience preferred.
Strong existing media network across relevant beats (nonprofit, retail, sustainability, social impact) is a plus.
Proficiency in media monitoring and PR tools (e.g., Cision, Muck Rack, or similar).
Passion for social impact, product philanthropy, and purpose-driven work.
Valid driver's license.

Benefits

Comp & perks

medical insurance with 80% employer coverage
HRA account
100% dental insurance & vision coverage
long-term disability
life insurance
401K with up to 6% employer match
professional development benefits
open FTO
paid parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

public relationscommunicationsmedia relationsexecutive thought leadershipmedia monitoringPR performance metrics

Soft Skills

relationship buildingstrategic thinkingcollaborationcommunicationanalytical skills