Director of Enrollment and Engagement Marketing
Solera, Inc.
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Design and optimize member engagement strategies across Solera’s client portfolio
- Serve as a strategic advisor to clients, shaping enrollment strategy and sharing performance insights
- Translate client goals, member populations, and program offerings into targeted marketing plans
- Present strategies and results to senior stakeholders; build trust and influence decision-making
- Lead end-to-end campaign strategy across email, SMS, direct mail, and phone channels
- Partner with Marketing Operations to execute campaigns with high quality and compliance
- Own enrollment forecasting and performance metrics (conversion, cost-per-enrollment, ROI)
- Drive continuous testing across messaging, targeting, and channel mix to improve performance
- Define KPIs and translate campaign data into actionable insights
- Apply segmentation and behavioral insights to improve targeting and engagement
- Identify trends and optimization opportunities; foster a test-and-learn culture
Requirements
- 8–12 years of experience in B2C or B2B2C marketing, with deep expertise in multi-channel campaign strategy
- Proven success driving measurable acquisition or enrollment outcomes
- Strong experience with email, SMS, and direct mail
- Exceptional client-facing skills; able to influence health plan or employer stakeholders
- Highly analytical; comfortable owning performance metrics and translating data into action
- Experience operating in complex, multi-client environments with regulatory constraints
- Healthcare experience preferred; familiarity with HIPAA/TCPA a plus
Benefits
- Competitive salary, bonus and equity opportunity
- Comprehensive medical, dental, and vision coverage starting Day One
- Flexible time off beyond standard company holidays
- 401(k) with company match and financial wellness resources
- Generous parental leave and adoption assistance
- Remote-first work culture with team events and community building
- Phone stipend and wellness perks (Fitbit, fitness/mental health app access)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
multi-channel campaign strategyenrollment forecastingperformance metricsemail marketingSMS marketingdirect mail marketingdata analysissegmentationbehavioral insightsKPI definition
Soft Skills
client-facing skillsinfluenceanalytical skillstrust buildingdecision-makingcommunicationstrategic advisingcollaborationproblem-solvingtest-and-learn culture