Marketing Lead – Industrial Solutions

Solenis

Marketing Lead responsible for developing growth strategies for industrial water treatment in MEA at Solenis. Collaborating with commercial, application, and technical teams to drive business growth.

Posted 6/6/2026full-timeIstanbul • 🇹🇷 TurkeySeniorWebsite

About the role

Key responsibilities & impact

Develop regional growth strategies to deliver key business targets, namely in oil & gas, mining, municipal and refinery & petrochemicals
Analyze key growth trends and customer needs that drive consumption of specialty solutions in target segments
Analyze industry trends, competitive threats, expansion opportunities and internal performance
Identify new product development opportunities working with global marketing and technology teams and utilizing new product blueprinting tools
Collaborate with innovation teams and sales to drive market validation and launch of new products in region
Identify and evaluate specific application, product, and service growth opportunities in target segments
Provide leadership in creating differentiated customer value propositions; develop quantified value propositions and the tools to enable the commercial team to deliver that value to the customer; work with the sales force on value delivery, value selling and value documentation
Partner with global marketing and regional commercial teams to develop effective marketing programs to introduce new products, applications and service offerings
Partner with commercial team to develop business which will meet sales and profit objectives for the segment
Develop regional specific business cases for the introduction of new products and service offerings
Provide commercial team with marketing support and leadership including sales tools, training, and problem-solving capability

Requirements

What you’ll need

Bachelor’s and/or master’s degree in engineering, business or a related field
Experience in Refinery and Petrochemicals, Oil & Gas, Heavy Industry, Water Treatment
Experience in Sales and Marketing roles
Excellent command of both written and spoken English
Excellent spoken and written communication skills, effective internal communication, ensuring relevant information reaches key stakeholders
Fast autonomous learner, comfortable with technology, chemistry, and sustainability
Complex problem-solving and project management skills
Good organizational and planning skills with attention to process and detail
Strong business sense and analytical skills
Confidence in presenting ideas and driving projects
Results-driven with a focus on creating value for customers, passionate about customer value aligned with their values and strategy
Capacity to work collaboratively in a highly engaged team
Flexible and resilient

Benefits

Comp & perks

Competitive compensation
Comprehensive benefits, including medical, dental and vision insurance
401(k) plan
Numerous opportunities for professional growth and development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product developmentmarket validationvalue propositionssales toolsproject managementanalytical skillsbusiness case developmentcustomer value deliverymarketing programsgrowth strategy

Soft Skills

communication skillsproblem-solvingorganizational skillsplanning skillscollaborationflexibilityresilienceautonomous learningconfidenceresults-driven

Certifications

Bachelor’s degreeMaster’s degree