Sector Marketing Director – Retail, Food Service & Hospitality
Solenis
full-time
Posted on:
Location Type: Remote
Location: Remote • South Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $139,700 - $232,800 per year
Job Level
Lead
About the role
- You’ll develop and execute sector-specific marketing strategies aligned with the business goals.
- You’ll define compelling value propositions and messaging tailored to the sector’s challenges and priorities.
- You’ll build integrated growth plans, including target identification, winning strategies, and tactical execution.
- You’ll conduct market research to uncover trends, risks and opportunities.
- You’ll manage engagement and investment with key industry associations and buying groups in the Retail, Food Service & Hospitality markets.
- You’ll leverage and grow strategic partnerships and channel relationships to expand market share, accelerate growth, and maximize profitability.
- You’ll position the company as a thought leader through content, webinars and industry events.
- You’ll have the opportunity to lead initiatives to gather and integrate voice of customer insights.
- You will collaborate cross functionally with sales, portfolio marketing and channel teams to develop and deploy innovations, winning value propositions and training programs.
- You’ll oversee sector-specific marketing initiatives to drive awareness, engagement and demand.
- You’ll partner with channel stakeholders to enhance demand generation and market penetration.
- You’ll manage and optimize budget allocations and overall spend to maximize return on investment and ensure alignment with strategic goals.
Requirements
- A bachelor’s degree in marketing, business or related field with 7-10 years of progressive sales & marketing experience; preferably B2B sales & marketing experience.
- Experience in strategic market planning, segmentation and positioning.
- Strong analytical skills to interpret market trends, customer insights and market positioning.
- Exceptional presentation and communication skills.
- Skilled in through leadership development and brand storytelling.
- Experienced with digital marketing channels, demand generation and content strategy.
- Experience managing industry partnerships.
- Ability to travel up to 30%.
Benefits
- A comprehensive benefits package, including medical/dental/vision coverage available from your first day
- 401(k) with company matching
- Learning and development opportunities, including access to full Coursera catalogue
- Robust company culture
- No-meeting Fridays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
strategic market planningsegmentationpositioningdigital marketingdemand generationcontent strategymarket researchbudget managementanalytical skillspresentation skills
Soft skills
communication skillsleadership developmentcollaborationstorytellingcustomer insights
Certifications
bachelor's degree in marketingbachelor's degree in business