Solen Software Group

Marketing Manager – Workforce Management Software

Solen Software Group

full-time

Posted on:

Location Type: Hybrid

Location: United States

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Tech Stack

SQL

About the role

  • Define and execute a comprehensive marketing strategy aligned with annual revenue goals, product roadmap priorities, and market expansion targets.
  • Identify and size high-impact demand generation opportunities within target verticals (aerospace, defense, manufacturing, etc.) and prioritize campaigns based on ROI, feasibility, and sales readiness.
  • Own integrated demand generation strategy spanning digital channels (SEO, SEM, paid social, email, marketing automation), events, account-based marketing, and partner channels.
  • Partner closely with sales leadership to define pipeline targets, MQL/SQL conversion metrics, and SLA between marketing and sales, ensuring accountability to revenue goals.
  • Create and maintain a compelling content strategy (website, case studies, whitepapers, webinars, blogs, thought leadership)...
  • Plan and execute industry events, trade shows, and webinars to increase brand visibility and generate qualified pipeline in target verticals.

Requirements

  • 5 years of B2B SaaS or enterprise software marketing experience, with at least 3 years in a leadership role owning pipeline and revenue-aligned marketing.
  • Proven track record building and scaling integrated demand generation programs from the ground-up that support complex enterprise sales cycles and drive measurable pipeline and revenue impact.
  • Deep hands-on experience with marketing automation, CRM, digital marketing channels (SEO, SEM, paid social, email), and marketing analytics.
  • Strong content strategy and storytelling skills, with ability to translate technical software capabilities into clear value propositions for executives and end users.
  • Data-driven mindset with ability to define KPIs, build dashboards, analyze performance, and optimize campaigns based on insights.
Benefits
  • Equal Opportunity and Advancement Statement
  • Career advancement opportunities
  • Inclusion and welcoming environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdemand generationpipeline managementcontent strategymarketing automationdigital marketingSEOSEMmarketing analyticsKPI definition
Soft Skills
leadershipstorytellingdata-driven mindsetcommunicationcollaborationstrategic thinkingaccountabilitycreativityanalytical skillsproject management