Land Acquisition Strategy Manager

Solar Provider Group

Land Acquisition Strategy Manager improving funnel performance for a solar developer. Focused on enhancing outreach strategy, CRM discipline, and overall performance.

Posted 5/2/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the performance of the Company’s land acquisition funnel from prospect generation through signed site control agreements.
Track, analyze, and improve conversion rates across the funnel by identifying bottlenecks, improving lead quality, and increasing signed leases.
Develop and maintain reporting that gives leadership clear visibility into pipeline health, outreach activity, conversion performance, and regional results.
Develop, propose and execute annual and quarterly Land Acquisition team strategies aligned with the Company’s internal site selection criteria, annual goals, and budget.
Own the Land Acquisition team’s outreach strategy, including mailers, messaging, landowner touchpoints, and other field-supporting marketing efforts.
Design, run, and evaluate tests across outreach channels, messaging, campaigns, and workflows to improve conversion.
Own the quality and usefulness of the Land Acquisition team’s CRM, including data standards, workflows, and dashboards.
Ensure prospects, outreach activity, notes, and deal status are accurately and consistently entered and tracked.
In conjunction with the Director of Real Estate, establish clear operating standards for the Land Acquisition team, defining what success looks like at each funnel stage.
Ensure the team is effectively using available tools (e.g., CRM, email campaigns, dialing systems) and identify new tools where gaps exist.
Oversee the day-to-day performance of the Land Acquisition team, by establishing weekly priorities, goals, and outreach strategies.

Requirements

What you’ll need

5+ years of experience in sales operations, funnel management, business operations, commercial analytics, business development operations, or a similar role focused on improving conversion and performance.
Significant experience in land acquisition team management in the United States is strongly preferred.
Demonstrated experience building, managing, and improving multi-stage funnels using data, reporting, and process discipline.
Strong analytical skills, with the ability to turn data into clear insights and practical actions.
Experience owning or materially shaping outreach strategy, messaging, campaign testing, or related marketing efforts.
Strong CRM and systems fluency; experience with Monday.com, SharePoint, Excel, ArcGIS based tools, and reporting/dashboard tools is strongly preferred.
Highly tech-savvy, with an openness to adopting and using new tools, including AI, email marketing platforms, dialing systems, and automation tools.
Strong organizational skills and attention to detail.
Clear and confident communicator who can drive accountability and improve execution without relying on formal hierarchy.
Demonstrated ability to thrive in a fast-paced, evolving environment and improve how a team works, not just what it does.

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales operationsfunnel managementbusiness operationscommercial analyticsdata analysisreportingprocess disciplineoutreach strategycampaign testingland acquisition management

Soft Skills

analytical skillsorganizational skillsattention to detailcommunicationaccountabilityadaptabilityteam managementstrategic thinkingproblem-solvingexecution