Senior CRM Manager

. Strategic CRM & Growth Funnels: You build scalable CRM strategies that directly impact our revenue and customer lifetime value (CLTV).

Posted 3/14/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Key responsibilities & impact

Strategic CRM & Growth Funnels: You build scalable CRM strategies that directly impact our revenue and customer lifetime value (CLTV).
You design, develop and optimize email, WhatsApp and SMS flows, ensuring clear, high-performing communication across the entire customer journey.
Lead Nurturing & Performance Support: In close collaboration with our performance team, you develop funnel logics that systematically convert paid leads into buyers.
You design nurturing sequences and provide input on copy & creatives so our ads can scale more profitably.
Retention & CLTV Improvement: You identify customer needs and build targeted flows that drive repeat purchases, prevent churn and foster loyal customer relationships.
Copywriting & Customer Psychology: You write high-converting copy that is emotional, clear and relevant.
Testing, Analytics & Iteration: You analyze customer behavior, run A/B tests, interpret data from Klaviyo, Shopify & Co., and continuously optimize.

What you’ll need

CRM expertise: You have experience designing, building and scaling email and automation flows.
Experience in funnel or performance marketing: You have worked with leads, understand nurturing, and know the interface with paid ads.
Copywriting expertise: You understand psychological triggers, storytelling and conversion-focused copy.
Analytical thinking & data literacy: You can read numbers, recognize patterns and translate them into concrete actions.
Tech affinity: You are an expert in Klaviyo, understand Shopify events and data structures, can accurately interpret tracking setups (UTMs, attribution, event tracking) and confidently use Klaviyo analytics to make data-driven decisions.
Proactive & solution-oriented mindset: You independently identify opportunities, think ahead, contribute ideas and execute them.

Comp & perks

Great team spirit, collegial atmosphere with flat hierarchies and a lot of drive combined with high professionalism.
Regular team events (e.g. Highland Games, escape room or paintball).
Continuing education is encouraged and can be discussed freely.
Equipment with the latest Apple hardware.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM strategiesemail flowsWhatsApp flowsSMS flowsfunnel logicsnurturing sequencescopywritingA/B testingdata analysiscustomer behavior analysis

Soft Skills

analytical thinkingdata literacyproactive mindsetsolution-oriented mindset