Solakon GmbH

Senior CRM Manager

Solakon GmbH

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Strategic CRM & Growth Funnels: You build scalable CRM strategies that directly impact our revenue and customer lifetime value (CLTV).
  • You design, develop and optimize email, WhatsApp and SMS flows, ensuring clear, high-performing communication across the entire customer journey.
  • Lead Nurturing & Performance Support: In close collaboration with our performance team, you develop funnel logics that systematically convert paid leads into buyers.
  • You design nurturing sequences and provide input on copy & creatives so our ads can scale more profitably.
  • Retention & CLTV Improvement: You identify customer needs and build targeted flows that drive repeat purchases, prevent churn and foster loyal customer relationships.
  • Copywriting & Customer Psychology: You write high-converting copy that is emotional, clear and relevant.
  • Testing, Analytics & Iteration: You analyze customer behavior, run A/B tests, interpret data from Klaviyo, Shopify & Co., and continuously optimize.

Requirements

  • CRM expertise: You have experience designing, building and scaling email and automation flows.
  • Experience in funnel or performance marketing: You have worked with leads, understand nurturing, and know the interface with paid ads.
  • Copywriting expertise: You understand psychological triggers, storytelling and conversion-focused copy.
  • Analytical thinking & data literacy: You can read numbers, recognize patterns and translate them into concrete actions.
  • Tech affinity: You are an expert in Klaviyo, understand Shopify events and data structures, can accurately interpret tracking setups (UTMs, attribution, event tracking) and confidently use Klaviyo analytics to make data-driven decisions.
  • Proactive & solution-oriented mindset: You independently identify opportunities, think ahead, contribute ideas and execute them.
Benefits
  • Great team spirit, collegial atmosphere with flat hierarchies and a lot of drive combined with high professionalism.
  • Regular team events (e.g. Highland Games, escape room or paintball).
  • Continuing education is encouraged and can be discussed freely.
  • Equipment with the latest Apple hardware.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM strategiesemail flowsWhatsApp flowsSMS flowsfunnel logicsnurturing sequencescopywritingA/B testingdata analysiscustomer behavior analysis
Soft Skills
analytical thinkingdata literacyproactive mindsetsolution-oriented mindset