Paid Social Manager

Solace

Paid Social Manager leading paid social acquisition across Meta, TikTok, and Snapchat. Requires optimizing for full-funnel impact with creative strategy and campaign structure.

Posted 5/4/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own Meta performance end-to-end: strategy, structure, testing, and budget allocation.
Build a creative feedback loop with our brand team, leveraging tools like Motion to surface actionable insights.
Monitor full-funnel performance — not just platform KPIs — and diagnose what's driving wins and losses.
Partner with our CRO Specialist to align ad creative with landing page experience.
Own paid social tracking and measurement: pixel/CAPI health, lead quality signals, and UTM hygiene.
Collaborate with Data/Analytics to sharpen reporting and keep KPI definitions consistent.
Lead our expansion into TikTok and Snapchat.
Translate account performance into clear, usable insights for the broader team.
Manage and develop an associate.

Requirements

What you’ll need

3–6+ years of paid social experience, with recent hands-on ownership of 7-figure+ Meta accounts.
Proven ability to optimize toward real business outcomes — not CTR and CPA in a vacuum.
Strong creative judgment: you can identify what's working and articulate why.
Deep fluency in tracking and measurement: Pixel + CAPI, event definitions, UTM hygiene, funnel reporting.
Experience in lead gen, healthcare, insurance, or other high-consideration verticals.
TikTok and/or Snapchat experience a plus.
Applicants must be based in the United States.

Benefits

Comp & perks

All legitimate communications come from official solace.health emails only or ashbyhq.com.
Report suspicious activity to recruiting@solace.health or advocate@solace.health.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid social experienceMeta accounts managementtracking and measurementPixelCAPIevent definitionsUTM hygienefunnel reportinglead generation

Soft Skills

creative judgmentcollaborationinsight articulationteam management