Marketing Analytics Manager
Solace
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Serve as the primary translator between performance marketing and the data team — scoping requests, writing clear briefs, managing timelines, and QA-ing outputs
- Prioritize the analytics backlog in partnership with the VP of Marketing and Director of Performance
- Communicate findings, needs, and insights clearly to both technical and non-technical stakeholders
- Maintain and continuously improve our internal attribution model, ensuring it accurately reflects the patient acquisition journey
- Audit data inputs, identify gaps, and work with the data team to ensure model integrity over time
- Translate attribution outputs into actionable channel-level insights for the performance marketing team
- Design and own Solace's incrementality measurement framework, including holdout group methodology, test design, and statistical rigor
- Partner with channel owners to run ongoing lift tests that validate true channel contribution
- Develop standards and documentation so holdout testing becomes a repeatable, scalable practice across the team
- Build toward a Marketing Mix Model that gives leadership clear visibility into how budget allocation drives outcomes across channels and geographies
- Partner with the data team on data pipeline requirements, model architecture, and validation approaches
- Help define the analytical roadmap for marketing measurement as Solace scales
Requirements
- 6+ years of experience in marketing analytics, growth analytics, or a related quantitative field
- Strong working knowledge of incrementality testing, causal inference, and holdout methodology
- Proficiency in data interpretation, reporting, and optimization recommendations; comfortable using dashboards or pulling reports to drive insights
- Ability to translate complex analytical outputs into clear business recommendations
- Hands-on experience building or maintaining attribution models (multi-touch preferred)
- Familiarity with MMM concepts and experience working toward or within an MMM environment
- Proficiency in SQL; Python or R a strong plus
- Experience project managing analytics requests across data and marketing teams
- Exceptional organization and attention to detail, with the ability to manage multiple priorities simultaneously
- A bias for action — you move fast, make sound decisions, and thrive under tight timelines.
- Bonus: experience in healthcare, fintech, or other regulated industries, a 3-sided marketplace, or in a fast-paced startup environment, experience managing a team, lives in the Bay Area
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing analyticsgrowth analyticsincrementality testingcausal inferenceholdout methodologydata interpretationreportingattribution modelsSQLPython
Soft Skills
communicationorganizationattention to detailproject managementability to manage multiple prioritiesbias for actiontranslating complex outputscollaborationinsight generationscoping requests