Sol de Janeiro

Manager

• This role will manage the planning and execution of top-of-funnel brand media, including strategic media plans and execution in partnership with our cross-functional Media COE experts and agencies.
• This role will report to the Director, Media + Digital Strategy & Consumer Engagement - Americas.
• Assist in the development and execution of media plans across partners, inclusive of targeting and platform analysis, ROI assessment, creative overview, and the integration of cross-functional team plans
• Develop & execute paid media strategy – own and manage paid media campaigns across digital channels (Meta, YouTube, TikTok, OOH, CTV, etc.), ensuring they drive brand awareness and engagement
• Identify high-potential audiences, optimize targeting strategies, and expand brand reach
• Monitor KPIs and analyze campaign performance. Provide actionable insights to optimize spend
• Foster a culture of measurement and optimization, establishing benchmarks and working with agencies and internal teams for continual campaign improvement
• Collaborate with cross functional partners (Amazon, DTC, Retail) to ensure holistic and strategic approach with consistency in messaging
• Collaborate with Global Consumer Engagement team to ensure Global 360 strategies are incorporated into regional media plan and that regional needs are met as Global develops program toolkits
• Work with Global and agency tools on optimized creative fit for purpose
• Provide guidance and support to channel leads by leveraging retail media network ad products. Stay current with RMN roadmaps to identify new opportunities for brand alignment and capitalize on emerging ad products and features
• Manage relationships with media agencies and platform partners, ensuring best-in-class execution and innovation in paid media
• Partner with Project Management to ensure timely delivery of media creative assets, leveraging toolkits to streamline the process
• Assist Director in the management of Brand Media budget. Partner with Finance to close each month
• Stay informed on emerging trends across all relevant platforms to ensure the adoption of innovative campaign strategies.

Manager, Brand Media - Americas

Marketing

• In conjunction with the Associate Director of Retail Marketing, the Assistant Manager will support the growth and development of Sol de Janeiro in the LATAM region and Sephora at Kohl’s. He/She will assist in executing omnichannel marketing strategies to build brand awareness and drive traffic in each channel to maximize growth potential, drive long term profitability and build brand equity.
• Assist in the development and execution of marketing plans including all digital marketing, visual merchandising, sampling strategies, promotional activities, and product launches at Sephora Mexico, Sephora Brazil, Blush Bar, and Sephora at Kohl’s.
• Partner closely with Key Account team to deliver retailer business needs such as product requests, sampling, collateral, and assets to support launches and drive core.
• In partnership with retailer merchant team, deliver best-in-class product page assets and copy and pitch loyalty program participation to drive sales volume, new client acquisition, and brand retention.
• Manage LATAM regional translations across omnichannel marketing deliverables for accounts.
• Assist in the presentation development, meeting prep, and follow-up of seasonal Market Meetings for accounts.
• Collaborate with cross functional teams to submit and manage all creative requests/briefs to ensure timely development and optimal effectiveness of all marketing programs.
• Maintain team’s marketing and merchandising calendars for accounts.
• Partner with cross functional teams to brief and traffic retailer specific advertising, promotions, and supporting digital content including paid and social media.
• In partnership with cross functional influencer and social teams, brief and deliver content to use on Sephora channels.

Manager, Brand Media - Americas

Assistant Manager, Americas Retail Marketing