Senior Manager, Global Product Marketing, Fragrance

Sol de Janeiro

Senior Manager contributing to fragrance marketing strategies for Sol de Janeiro, a global beauty brand. Crafting globally relevant go-to-market strategies and leading innovative product launches.

Posted 7/7/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $110,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Strategically support the development of our 3-year rolling product launch calendar, focusing on Premium & “New Project” portfolio launches to drive growth, recruit new consumers and retain existing ones
Develop elevated brand stories and compelling innovation narratives that bring product concepts to life, creating meaningful consumer connections and supporting globally relevant launches
Deliver breakthrough innovations grounded in whitespace analysis, performance reporting and consumer-centric insights from internal and external sources (CMI, trend reports, regional and retailer data).
Partner in shaping the strategic direction of the olfactive portfolio, ensuring continued market leadership and expansion into new and differentiated fragrance territories
Work with Director to manage cost and margin goals to meet financial objectives of the brand and category, assisting in setting COG & margin targets for launches.
Collaborate closely with cross-functional teams including Global Consumer Engagement, Product Development, and Regulatory to ensure successful product launches and consistent market performance.
Support development of comprehensive product marketing strategies that define and communicate clear points of difference and unique benefits of our products, ensuring they resonate with a global audience.
Conduct rigorous analysis of internal fragrance initiatives, leveraging data and analytics to identify fast-growing subcategories/trends to make strategic recommendations and optimize future launches.
Monitor and adapt marketing strategies based on consumer feedback and market trends to maintain competitive advantage.

Requirements

What you’ll need

Bachelor's degree or equivalent required
5-8 years of fragrance marketing
Prestige fragrance experience is a plus
Proven success building global brands and leading product launches
Globally minded, culturally fluent, and consumer-obsessed
Strong strategic, creative, and analytical capabilities
Exceptional storytelling, presentation, and influencing skills
Trend hunter with a passion for innovation and culture
Resilient, adaptable, detail-oriented self-starter
Positive attitude

Benefits

Comp & perks

Competitive salary and bonus program for full-time team members
Flexible hybrid work environment with opportunities for collaboration and growth
Inclusive culture that values diverse perspectives and celebrates individuality
The chance to be part of a fast-growing, award-winning global beauty brand

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product Marketing StrategiesWhitespace AnalysisPerformance ReportingConsumer InsightsMarket Trend Analysis

Soft Skills

Strategic ThinkingCreative Problem SolvingExceptional StorytellingPresentation SkillsInfluencing Skills

Certifications

Bachelor's Degree