Senior Manager, Product Marketing

Sol de Janeiro

Senior Manager of Product Marketing for Americas at Sol de Janeiro. Managing strategy and execution of fragrance innovation pipeline and brand roadmap.

Posted 4/27/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $125,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Responsible for planning and execution of the Americas product marketing strategy in close partnership with the Director, Product Marketing - Americas.
Regional ownership of Fragrance innovation pipeline, developing & advising on launch sizing, trend & market context; ensuring product positioning & communication hierarchy is commercially viable and optimized for regional needs; define GTM strategy with cross-functional Americas leads.
Ensure 3 year innovation calendar is strategically meeting regional needs; identify both short-term gaps and long-term whitespace opportunities for the region; uncover & champion regional insights & optimizations with Global.
Key contributor to brand strategy and roadmap, acting as regional data analytics expert; working closely with Global Consumer Insights (GCMI) to understand and disseminate consumer data and initiate new Americas research as needed.
Conduct in-depth market research to identify trends, consumer insights, and competitive insights, translating findings into actionable fuel for shaping brand propositions, messaging, and campaign toolkits. Leverage multiple sources, including Circana, Nielsen NIQ, and more.
Key dot-connector and support to regional Director for retailer meetings and regularly cadenced internal Monthly & Quarterly Business Reviews, as well as Long Range Planning. In collaboration with regional stakeholders, be a key driver of proactively reporting on product performance.
Lead regional promotions & pricing strategy; conduct price & product deep dives to inform recommendations; lead coordination with cross-functional teams on price increase execution and calendarizing promotional offers, balancing promotional depth and breadth with brand strategy and P&L targets.
Manage 1 direct report, providing day-to-day guidance and development opportunities.

Requirements

What you’ll need

Bachelor’s degree in marketing preferred
5-8 years experience in marketing, beauty industry experience preferred
Strong organizational and problem-solving skills
Strong attention to detail, ability to prioritize and work effectively in fast-paced environment
Excellent communication skills with ability to work effectively across departments and levels

Benefits

Comp & perks

Competitive salary and bonus program for full-time team members
Flexible hybrid work environment with opportunities for collaboration and growth
Inclusive culture that values diverse perspectives and celebrates individuality
The chance to be part of a fast-growing, award-winning global beauty brand

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketing strategyinnovation pipeline managementmarket researchdata analyticsbrand strategyGTM strategypromotions strategypricing strategyconsumer insightscompetitive analysis

Soft Skills

organizational skillsproblem-solving skillsattention to detailprioritizationcommunication skillscollaborationleadershipguidancedevelopment opportunitiesadaptability

Certifications

Bachelor’s degree in marketing