Content Strategist
Sol de Janeiro
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $180,000 per year
Job Level
SeniorLead
About the role
- Play a pivotal role in developing and leading execution of global content strategy
- Drive overarching content vision and POV that drives cultural relevance, emotive storytelling, and product performance across digitally native channels
- Lead content strategy from concept through production, ensuring impact and consistency
- Build content frameworks and guardrails that empower teams to move fast without sacrificing quality or brand integrity
- Champion a social-first approach across the organization
- Partner closely with consumer engagement and creative to translate product launches, campaigns, and brand initiatives into comprehensive content strategies
- Oversee social and influencer teams, setting the strategic direction and holding teams accountable
- Lead end-to-end content production strategy from ideation to asset optimization
- Foster a culture of experimentation, testing, and learning to continuously optimize content performance
Requirements
- 10+ years in content strategy, social media, digital marketing, or creative roles with progressive leadership responsibility
- 5+ years managing teams of 10+ people, including social, influencer, content production
- Proven track record launching and scaling content strategies for consumer brands (beauty, lifestyle, fashion, CPG or adjacent categories preferred)
- Experience working with in-house and external creative agencies as well as production partners on campaign and day to day work
- Experience building annual content strategies, roadmaps, and calendars aligned to brand and business priorities
- Experience dimensioning resources (headcount, agency support, production costs) to meet ambitious goals
- Proven ability to manage multi-million-dollar content and production budgets
Benefits
- Competitive salary and bonus program for full-time team members
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategydigital marketingsocial media managementcontent productioncampaign managementbudget managementcontent optimizationresource dimensioningstorytellingbrand strategy
Soft skills
leadershipteam managementcollaborationstrategic thinkingcreativitycommunicationaccountabilityadaptabilityproblem-solvingcultural relevance