Director

• Activate Global Toolkits for High-Impact Regional Execution
• Translate Global Visual Merchandising guidelines and campaign assets into high-impact regional retail and event experiences—ensuring brand consistency while reflecting the unique needs and opportunities of the Americas market.
• Adapt toolkit components as needed, sourcing regionally appropriate materials and refining design details to meet executional and operational standards without compromising creative integrity.
• Partner closely with Global Retail and Global VM to ensure all regional executions uphold creative intent, providing feedback from in-market activations to contribute to continuous improvement of global toolkits and standards.
• Lead the design and production of branded spaces across retail activations, pop-ups, and key consumer events—from concept development through onsite execution.
• Drive the creative translation of Global campaign elements into engaging, experiential environments that inspire discovery, connection, and conversion.
• Support pilot and first-to-market activations across the Americas, managing all design, production, and launch phases in close collaboration with Global Retail.
• Partner with regional business partners and vendors to manage fabrication, logistics, and installation, ensuring high-quality delivery on time and within budget.
• Oversee vendor vetting, training, and brand alignment, reinforcing Sol de Janeiro’s commitment to executional excellence in every build and event activation.
• Ensure all design intent, materials, finishes, and installations meet brand standards and visual integrity benchmarks across all physical executions.
• Maintain visual and experiential brand integrity across retail and event environments, troubleshooting creative or technical challenges as needed.
• Develop systems and standards to ensure consistency of brand presentation across different retail formats, event scales, and market conditions.
• Embed consumer insight and market performance feedback into all adaptations, ensuring that creative executions deliver measurable impact in visibility, engagement, and sales conversion.
• Partner closely with Global VM, Regional Marketing, Sales, and Operations to align on strategic priorities, campaign timing, and executional needs.
• Act as the regional bridge between global vision and local execution, championing both creative fidelity and commercial agility.
• Contribute to value engineering discussions to ensure design feasibility, budget alignment, and production efficiency from the outset.
• Mentor and inspire a regional VM and events team to perform at the top of their abilities, fostering creative growth, accountability, and cross-functional excellence.
• Vet, manage, and train vendors, fabricators, and agency partners to ensure alignment to brand guidelines and adherence to the highest production standards.
• Champion creative problem-solving and cultivate a reputation for being a collaborative and solutions-oriented leader who balances brand storytelling with operational discipline.
• Establish clear workflows and approval checkpoints for all regional design and event workstreams—ensuring that global stakeholders have adequate time for review and feedback.
• Manage multiple fast-paced projects with confidence, maintaining quality and creative excellence even under tight timelines or shifting priorities.
• Foster a culture of excellence where every retail and event touchpoint is executed to reflect the brand’s premium positioning and joyful aesthetic.
• Represent the voice of the Americas/APAC region, advocating for regional needs within global planning cycles and ensuring the brand’s in-store and experiential expression remains innovative, relevant, and premium.

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