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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing and campaign execution, with a strong focus on localizing marketing strategies for the Australian market. Proven ability to manage events, track performance metrics, and collaborate effectively with sales and partnerships to drive revenue growth.
Highest-signal resume keywords
B2B Marketing ExperienceCampaign MarketingEvent ManagementProject Management SkillsStrong Written Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ExecutionEvent Logistics ManagementPerformance TrackingSales EnablementMarket Localization
Soft Skills
Attention to DetailConfidence in CollaborationAbility to Manage Multiple Priorities
Industry Keywords
FintechPaymentsFinancial ServicesSaaSLogisticsTrade
About the role
Key responsibilities & impact- Develop and execute local marketing activity for Australia, aligned to Sokin’s global marketing strategy and regional commercial priorities.
- Localise global campaigns, messaging, and assets to ensure they are relevant for Australian audiences.
- Plan and deliver campaigns that support brand awareness, lead generation, sales engagement, and pipeline growth.
- Build and manage the Australian events calendar, including conferences, sponsorships, roundtables, webinars, partner events, and sales-led activations.
- Own event logistics, supplier coordination, collateral, invitations, on-site execution, and post-event follow-up.
- Work closely with Sales and Partnerships to support prospecting, account engagement, proposals, events, and campaign follow-up.
- Coordinate market-ready sales and marketing materials, including decks, brochures, one-pagers, event collateral, landing pages, emails, and social assets.
- Manage relationships with relevant Australian associations, industry bodies, event partners, and sponsorship providers.
- Track and report on campaign and event performance, including leads, meetings, engagement, pipeline influence, and ROI.
- Help build the processes, supplier relationships, and reporting needed to scale marketing activity in a new market.
Requirements
What you’ll need- 5+ years’ experience in B2B marketing, campaign marketing, field marketing, events, or sales enablement.
- Experience delivering campaigns and events that support commercial outcomes.
- Strong project management skills and the ability to manage multiple priorities at once.
- Confidence working closely with Sales, Partnerships, Marketing, suppliers, and external partners.
- Experience localising marketing campaigns, assets, and messaging for a specific market.
- Strong written communication skills and excellent attention to detail.
- Commercial mindset, with an understanding of how marketing supports pipeline and revenue growth.
- Comfortable working in a fast-moving, new-market environment.
- Experience in fintech, payments, financial services, SaaS, logistics, trade, or another B2B sector would be beneficial.
Benefits
Comp & perks- Flexible working arrangements
- Professional development opportunities
