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About the role
Key responsibilities & impact- Develop and execute marketing activity that supports Sokin’s embedded finance and strategic partnership priorities in Australia.
- Work closely with the Partnerships team to understand target segments, long-cycle opportunities, decision-makers, buying committees, and commercial priorities.
- Support account-based marketing activity for priority prospects, strategic opportunities, referral relationships, and high-value commercial conversations.
- Translate Sokin’s embedded finance proposition into clear, locally relevant messaging for Australian audiences.
- Create and coordinate materials that support complex sales conversations, including proposition decks, one-pagers, pitch support, sector messaging, case studies, event content, and thought leadership.
- Plan and support senior-level events, roundtables, webinars, association activity, and targeted market education initiatives.
- Support referral and introducer relationships through relevant content, messaging, events, and follow-up activity.
- Localise global campaigns, messaging, and assets to ensure they are relevant for Australian embedded finance and strategic partnership audiences.
- Work with internal teams across Marketing, Partnerships, Sales, Product, and external suppliers to ensure activity is commercially relevant and delivered effectively.
- Manage relationships with relevant Australian associations, industry bodies, fintech networks, event organisers, and business communities.
- Track and report on marketing activity, including engagement, meetings, opportunity progression, campaign performance, event outcomes, pipeline influence, and commercial contribution.
- Help build the processes, supplier relationships, reporting, and market knowledge needed to scale partnership-led marketing activity in Australia.
Requirements
What you’ll need- 7+ years’ experience in B2B marketing, strategic partnerships marketing, campaign marketing, field marketing, fintech marketing, or sales enablement.
- Experience supporting longer B2B sales cycles, complex propositions, or enterprise-level commercial opportunities.
- Background knowledge of payments, embedded finance, fintech, financial services, SaaS, platforms, or technology-led business models.
- Strong understanding of how marketing supports account progression, stakeholder education, relationship development, and pipeline influence.
- Experience developing messaging, content, campaigns, events, or sales-cycle materials for complex B2B audiences.
- Strong project management skills, with the ability to manage multiple priorities, stakeholders, suppliers, and deadlines.
- Confidence working closely with Partnerships, Sales, Product, Marketing, and external partners.
- Strong written communication skills and the ability to turn complex propositions into clear, compelling messaging.
- Commercial mindset, with an understanding of how marketing supports pipeline, revenue, and long-term relationship development.
- Comfortable working in a new-market environment where activity, processes, and local networks need to be built from the ground up.
Benefits
Comp & perks- Health insurance
- Flexible working hours
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Campaign MarketingField MarketingSales EnablementContent DevelopmentEvent PlanningAccount-Based MarketingMessaging DevelopmentPerformance TrackingStakeholder EducationPipeline Influence
Soft Skills
Relationship DevelopmentCommercial MindsetConfidence in CollaborationAbility to Manage Multiple Priorities