Partnerships Marketing Manager

Sokin

Strategic Partnerships Marketing Manager supporting Sokin’s growth in Australia through B2B marketing. Engaging with partnerships to build awareness and demand for embedded finance propositions.

Posted 7/4/2026full-timeSydney • 🇦🇺 AustraliaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing and strategic partnerships, with a strong focus on developing localized messaging and content for complex sales cycles in the fintech sector. Proven ability to manage relationships, track marketing performance, and support account progression in a new-market environment.

Highest-signal resume keywords

B2B Marketing ExperienceStrategic Partnerships MarketingProject Management SkillsStrong Written CommunicationFintech Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign MarketingField MarketingSales EnablementContent DevelopmentEvent PlanningAccount-Based MarketingMessaging DevelopmentPerformance TrackingStakeholder EducationPipeline Influence

Soft Skills

Relationship DevelopmentCommercial MindsetConfidence in CollaborationAbility to Manage Multiple Priorities

Industry Keywords

Embedded FinancePaymentsFinancial ServicesSaaSTechnology-Led Business ModelsFintech NetworksBusiness CommunitiesMarket Education InitiativesComplex PropositionsLong-Cycle Opportunities

About the role

Key responsibilities & impact

Develop and execute marketing activity that supports Sokin’s embedded finance and strategic partnership priorities in Australia.
Work closely with the Partnerships team to understand target segments, long-cycle opportunities, decision-makers, buying committees, and commercial priorities.
Support account-based marketing activity for priority prospects, strategic opportunities, referral relationships, and high-value commercial conversations.
Translate Sokin’s embedded finance proposition into clear, locally relevant messaging for Australian audiences.
Create and coordinate materials that support complex sales conversations, including proposition decks, one-pagers, pitch support, sector messaging, case studies, event content, and thought leadership.
Plan and support senior-level events, roundtables, webinars, association activity, and targeted market education initiatives.
Support referral and introducer relationships through relevant content, messaging, events, and follow-up activity.
Localise global campaigns, messaging, and assets to ensure they are relevant for Australian embedded finance and strategic partnership audiences.
Work with internal teams across Marketing, Partnerships, Sales, Product, and external suppliers to ensure activity is commercially relevant and delivered effectively.
Manage relationships with relevant Australian associations, industry bodies, fintech networks, event organisers, and business communities.
Track and report on marketing activity, including engagement, meetings, opportunity progression, campaign performance, event outcomes, pipeline influence, and commercial contribution.
Help build the processes, supplier relationships, reporting, and market knowledge needed to scale partnership-led marketing activity in Australia.

Requirements

What you’ll need

7+ years’ experience in B2B marketing, strategic partnerships marketing, campaign marketing, field marketing, fintech marketing, or sales enablement.
Experience supporting longer B2B sales cycles, complex propositions, or enterprise-level commercial opportunities.
Background knowledge of payments, embedded finance, fintech, financial services, SaaS, platforms, or technology-led business models.
Strong understanding of how marketing supports account progression, stakeholder education, relationship development, and pipeline influence.
Experience developing messaging, content, campaigns, events, or sales-cycle materials for complex B2B audiences.
Strong project management skills, with the ability to manage multiple priorities, stakeholders, suppliers, and deadlines.
Confidence working closely with Partnerships, Sales, Product, Marketing, and external partners.
Strong written communication skills and the ability to turn complex propositions into clear, compelling messaging.
Commercial mindset, with an understanding of how marketing supports pipeline, revenue, and long-term relationship development.
Comfortable working in a new-market environment where activity, processes, and local networks need to be built from the ground up.

Benefits

Comp & perks

Health insurance
Flexible working hours
Professional development opportunities