Performance Marketing Executive

Sokin

Performance Marketing Executive optimizing paid search and social campaigns for Sokin's B2B services. Collaborating with marketing teams to improve account acquisition and campaign performance.

Posted 6/6/2026full-timeLondon • 🇬🇧 United KingdomJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Work closely with the Paid Media & Growth Marketing Manager to implement channel and testing strategies.
Build, launch and optimise paid search and paid social campaigns across Google, Meta and LinkedIn.
Monitor campaign performance daily and make proactive optimisation decisions based on performance data.
Analyse campaign, funnel and conversion performance to identify opportunities to improve cost per acquisition and account growth.
Support campaign testing across audience targeting, creative, messaging, landing pages and bidding strategies.
Support campaign reporting and maintain clear visibility across spend, lead quality, conversion and acquisition performance.
Identify trends, anomalies and performance shifts quickly and provide recommendations based on findings.
Support creative briefing and feedback processes using campaign and audience insights.
Help manage campaign pacing, budgets and weekly performance tracking.
Collaborate with Sales and Lifecycle teams to understand lead quality and downstream conversion performance.

Requirements

What you’ll need

2+ years of hands-on paid media experience across Google Ads, Meta and LinkedIn.
Clear, demonstrable experience improving campaign performance through analysis and optimisation.
Experience executing paid search and paid social campaigns directly within ad platforms.
Strong analytical mindset with confidence working with campaign and funnel performance data.
Comfortable working in spreadsheets and reporting environments to identify trends and opportunities.
Ideally experience working within a B2B, fintech, SaaS or lead generation environment.
Commercially minded with strong attention to detail.
Able to manage multiple campaigns and priorities simultaneously.
Curious, proactive and comfortable working in a fast-moving environment.
Strong communication skills and able to work collaboratively across Marketing and Sales.

Benefits

Comp & perks

Equal opportunities employer
Accommodations during recruitment process
Inclusive work environment

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid mediaGoogle AdsMetaLinkedIncampaign performance analysiscampaign optimisationaudience targetingbidding strategiesconversion performancelead generation

Soft Skills

analytical mindsetattention to detailmulti-taskingcuriosityproactivitycommunication skillscollaborationproblem-solvingtime managementadaptability