Field Marketing Lead

Sokin

Field Marketing Lead at Sokin, responsible for field marketing strategy across North America. Driving pipeline velocity and strengthening brand presence through targeted initiatives and events.

Posted 5/22/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $110,000 - $130,000 per yearWebsite

About the role

Key responsibilities & impact

Own the strategy and execution of field marketing programs across North America
Identify high-leverage moments and accounts for in-person activations
Partner with Sales leadership to evaluate and prioritize ecosystem opportunities
Execute a comprehensive portfolio of in-person field marketing initiatives
Manage end-to-end event execution
Collaborate with Sales and BDEs/SDRs throughout the event lifecycle
Build and maintain field marketing dashboards to track performance

Requirements

What you’ll need

7+ years of B2B marketing experience
3+ years in field marketing, event management, or partnership marketing
Proven track record driving pipeline through field marketing programs and events
Event management expertise, successfully planning and executing industry events annually
Excellent communication skills
Project management expertise
Data-driven: measure impact rigorously and optimize based on results
Skilled at influencing cross-functional teams
Entrepreneurial operator who thrives in ambiguity

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development
Bonuses
Stock options
Equipment allowances
Wellness programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingfield marketingevent managementpartnership marketingpipeline developmentdata analysisperformance trackingproject management

Soft Skills

communicationinfluencingcollaborationentrepreneurial mindsetadaptability