Account Based Marketing Manager

Software Finder Careers

Account-Based Marketing Manager building vendor campaigns for Software Finder, a B2B SaaS marketplace. Driving qualified meetings, pipeline and revenue through personalized account programs.

Posted 8/10/2026full-timeRemote • Washington • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in account-based marketing and demand generation, with a strong focus on developing targeted marketing programs for software vendors. Proficient in creating personalized outreach and coordinating multi-channel campaigns to drive pipeline and revenue growth.

Highest-signal resume keywords

Account-Based MarketingDemand GenerationCRM ExperienceLinkedIn Campaign ToolsCommercial Judgment

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

B2B MarketingTarget Account ProgramsPersonalized OutreachAccount BriefsMarket Research

Soft Skills

Strong Research AbilityConfident WritingCollaboration with Sales

Tools & Technologies

HubSpotMarketing Automation

Industry Keywords

Software VendorsSaaS MarketingEvent-Led CampaignsIntent DataAccount Engagement Scoring

About the role

Key responsibilities & impact

Build and run the target account marketing program for software vendors
Decide which vendors Software Finder should pursue and develop commercial hypotheses for strategic accounts
Prioritize and score accounts by revenue potential, category fit, vendor maturity, competitive activity, relationship strength, product fit and timing signals
Research priority vendors, buying committees, competitors, paid search presence, marketplace visibility and demand generation priorities
Design personalized one-to-one, one-to-few and one-to-many campaigns across vendor categories
Coordinate email, LinkedIn, content, paid advertising, webinars, direct outreach, executive engagement and event-based campaigns
Create or commission account-specific briefs, landing pages, presentations, opportunity reports, benchmarking, ROI scenarios and outreach messages
Enable business development with actionable account briefs and orchestrate coordinated marketing and sales touches
Own target-account motions around selected events, including pre-event outreach, meeting coordination, attendee briefs and post-event campaigns
Track account-level engagement, meetings, pipeline, progression to revenue and play performance
Capture market feedback and recommend/manage account-based marketing spend based on commercial results

Requirements

What you’ll need

5 to 7 years in B2B marketing
At least 2 years in account-based marketing, demand generation or field marketing
Track record of target account programs producing qualified meetings and pipeline
Strong research ability and ability to form a commercial view quickly
Commercial judgment about personalization and account prioritization
Confident writing personalized outreach, account briefs and commercial narratives in clear English
Comfortable working closely with sales and being measured on pipeline
Hands-on experience with CRM and marketing automation, ideally HubSpot
Experience with LinkedIn campaign tools
Bachelor degree in marketing, business or a related field
Preferred: experience marketing to software or SaaS vendors
Preferred: familiarity with software marketplaces and review platforms
Preferred: experience running event-led account campaigns
Preferred: exposure to intent data and account engagement scoring

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Software Finder Careers Website LinkedIn All Job Openings 51 - 200 employees Founded 2018 💼 Consulting 🏥 Healthcare 📣 Marketing Consulting
Healthcare
Marketing Software Finder Careers is an online software discovery and review platform that helps businesses find, compare, and select software products through unbiased user reviews, expert recommendations, and curated resources. It provides free personalized software recommendations via solution advisors, publishes buyer guides and market reports, and offers a vendor program to generate leads and increase vendor visibility across many software categories (HR, EMR/EHR, LMS, legal, project management, etc. ). The site is positioned to assist B2B buyers in making informed software purchasing decisions and to connect vendors with ready-to-buy leads. Account Based Marketing Manager Job not on LinkedIn 🔥 0 minutes ago ☕ Washington – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Apply Now Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Build and run the target account marketing program for software vendors
Decide which vendors Software Finder should pursue and develop commercial hypotheses for strategic accounts
Prioritize and score accounts by revenue potential, category fit, vendor maturity, competitive activity, relationship strength, product fit and timing signals
Research priority vendors, buying committees, competitors, paid search presence, marketplace visibility and demand generation priorities
Design personalized one-to-one, one-to-few and one-to-many campaigns across vendor categories
Coordinate email, LinkedIn, content, paid advertising, webinars, direct outreach, executive engagement and event-based campaigns
Create or commission account-specific briefs, landing pages, presentations, opportunity reports, benchmarking, ROI scenarios and outreach messages
Enable business development with actionable account briefs and orchestrate coordinated marketing and sales touches
Own target-account motions around selected events, including pre-event outreach, meeting coordination, attendee briefs and post-event campaigns
Track account-level engagement, meetings, pipeline, progression to revenue and play performance
Capture market feedback and recommend/manage account-based marketing spend based on commercial results 🎯 Requirements
5 to 7 years in B2B marketing
At least 2 years in account-based marketing, demand generation or field marketing
Track record of target account programs producing qualified meetings and pipeline
Strong research ability and ability to form a commercial view quickly
Commercial judgment about personalization and account prioritization
Confident writing personalized outreach, account briefs and commercial narratives in clear English
Comfortable working closely with sales and being measured on pipeline
Hands-on experience with CRM and marketing automation, ideally HubSpot
Experience with LinkedIn campaign tools
Bachelor degree in marketing, business or a related field
Preferred: experience marketing to software or SaaS vendors
Preferred: familiarity with software marketplaces and review platforms
Preferred: experience running event-led account campaigns
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