Lead Generation Specialist
Softthink Solutions
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Research and identify potential prospects using online tools, databases, and market research.
- Generate leads through cold calling, outbound emails, and follow-up campaigns.
- Plan, execute, and optimize email marketing campaigns for lead nurturing.
- Qualify inbound and outbound leads based on defined criteria.
- Maintain accurate records of calls, emails, and lead status in CRM systems.
- Schedule meetings or demos for the sales team.
- Collaborate with sales and marketing teams to improve outreach strategies.
- Meet or exceed weekly and monthly lead generation targets.
Requirements
- Proven experience in lead generation, cold calling, or inside sales.
- Hands-on experience with email outreach and campaign tools.
- Strong verbal and written communication skills.
- Ability to handle objections and maintain a positive attitude.
- Strong organizational and time-management skills.
- Self-motivated with a target-driven mindset.
- Experience in B2B lead generation preferred.
- Knowledge of sales funnels and prospect qualification methods.
- Basic understanding of marketing automation tools.
Benefits
- Opportunities to work with leading multinational clients.
- Comprehensive portfolio of solutions that span leading-edge technologies from Enterprise Architecture to Business Intelligence to Quality Assurance.
- Established methodologies, processes, and mentoring to maximize efficacy and efficiency.
- Growing R&D division continually exploring and pioneering the latest technological developments in a variety of disciplines.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lead generationcold callingemail marketingprospect qualificationsales funnelsB2B lead generationcampaign optimizationCRM systemsmarketing automation tools
Soft skills
verbal communicationwritten communicationobjection handlingpositive attitudeorganizational skillstime-management skillsself-motivatedtarget-driven mindset