Softthink Solutions

Lead Generation Specialist

Softthink Solutions

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Research and identify potential prospects using online tools, databases, and market research.
  • Generate leads through cold calling, outbound emails, and follow-up campaigns.
  • Plan, execute, and optimize email marketing campaigns for lead nurturing.
  • Qualify inbound and outbound leads based on defined criteria.
  • Maintain accurate records of calls, emails, and lead status in CRM systems.
  • Schedule meetings or demos for the sales team.
  • Collaborate with sales and marketing teams to improve outreach strategies.
  • Meet or exceed weekly and monthly lead generation targets.

Requirements

  • Proven experience in lead generation, cold calling, or inside sales.
  • Hands-on experience with email outreach and campaign tools.
  • Strong verbal and written communication skills.
  • Ability to handle objections and maintain a positive attitude.
  • Strong organizational and time-management skills.
  • Self-motivated with a target-driven mindset.
  • Experience in B2B lead generation preferred.
  • Knowledge of sales funnels and prospect qualification methods.
  • Basic understanding of marketing automation tools.
Benefits
  • Opportunities to work with leading multinational clients.
  • Comprehensive portfolio of solutions that span leading-edge technologies from Enterprise Architecture to Business Intelligence to Quality Assurance.
  • Established methodologies, processes, and mentoring to maximize efficacy and efficiency.
  • Growing R&D division continually exploring and pioneering the latest technological developments in a variety of disciplines.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead generationcold callingemail marketingprospect qualificationsales funnelsB2B lead generationcampaign optimizationCRM systemsmarketing automation tools
Soft Skills
verbal communicationwritten communicationobjection handlingpositive attitudeorganizational skillstime-management skillsself-motivatedtarget-driven mindset