Senior Email Marketing Specialist

SOFTSWISS

Senior Email Marketing Specialist managing B2B email and lifecycle marketing strategies for global iGaming market. Collaborating with Marketing, Business Development, and Performance teams to improve lead quality and conversion.

Posted 7/18/2026full-timeRemote • 🇵🇱 PolandSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B lifecycle marketing, focusing on campaign design, segmentation, and performance measurement while ensuring compliance with GDPR. Proficient in managing marketing automation tools and optimizing email deliverability and engagement strategies.

Highest-signal resume keywords

B2B Lifecycle MarketingHubSpot EnterpriseCustomer.ioEmail DeliverabilityLead Scoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingLifecycle AnalyticsHTML/CSS Email EditingCampaign Performance MeasurementSegmentation Models

Tools & Technologies

CRM IntegrationsMarketing Automation WorkflowsA/B Testing

Industry Keywords

MQLSALSQLAttributionGDPR Compliance

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Design and optimise lifecycle journeys across the B2B funnel, including welcome, nurture, re-engagement, event, and sales enablement campaigns.
Build segmentation models and lead scoring to improve personalisation and sales handoff.
Launch targeted ABM email campaigns and automated nurture programs around lead magnets, webinars, and industry events.
Manage HubSpot Enterprise, Customer io, CRM integrations, and marketing automation workflows.
Own email deliverability, domain reputation, authentication, and list hygiene.
Measure campaign performance through pipeline reporting, A/B testing, and lifecycle analytics while ensuring GDPR compliance.

Requirements

What you’ll need

Russian language skills at B2 level or higher
English proficiency at B2 level or higher
5+ years of experience in email or lifecycle marketing, including B2B environments with long sales cycles.
Hands-on expertise with HubSpot Enterprise and/or Customer io
Strong understanding of MQL, SAL, SQL, lead scoring, attribution, and marketing-to-sales processes.
Experience with email deliverability, HTML/CSS email editing, and campaign analytics.

Benefits

Comp & perks

Private health insurance
Sports benefits
Comprehensive Mental Health Program
Free English lessons (online)
Local language courses
Paid time off
Maternity leave support
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events