Softplan

Senior Product Marketing Analyst

Softplan

full-time

Posted on:

Location Type: Remote

Location: Remote • Brasil

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Job Level

Senior

About the role

  • Plan and execute go-to-market strategies for new products and features with a focus on product-led revenue.
  • Conduct market and competitor analyses to identify growth opportunities and support the definition of packaging and pricing for SaaS solutions.
  • Monitor SaaS metrics and customer feedback to measure the impact of initiatives, drive continuous improvements, and structure efforts focused on organization, efficiency, and measurable results.
  • Collaborate with Marketing, Sales, Customer Success, Product, and Enablement to ensure alignment and stakeholder engagement, and lead internal training and enablement materials for new products.
  • Track the product journey to identify growth levers and expansion opportunities. Explore and apply concepts of Artificial Intelligence in product and product marketing initiatives.

Requirements

  • Proven experience in go-to-market (GTM) strategies and no-touch/self-service strategies in B2B SaaS.
  • Strong analytical skills to interpret data and translate it into actionable insights.
  • Experience with pricing and packaging of digital products.
  • Experience in market and competitor analysis.
  • Knowledge of, or interest in, Artificial Intelligence technologies: tools, applications, and concepts.
  • Nice to have:
  • Experience in international projects across LATAM (intermediate Spanish).
Benefits
  • Meal allowance / meal voucher;
  • Health and dental plan;
  • Home office allowance;
  • Profit-sharing (PLR);
  • Voucher for setup kit;
  • Life insurance;
  • Birthday day off;
  • GoGood | Nav;
  • Health and wellness promotion program;
  • Partnerships and discounts.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
go-to-market strategiesno-touch strategiesself-service strategiesB2B SaaSanalytical skillspricing and packagingmarket analysiscompetitor analysisArtificial Intelligencedata interpretation
Soft skills
collaborationstakeholder engagementorganizational skillscommunication skills