Marketing Analyst, CRM (Mid-level)

Softplan

Analyst responsible for managing CRM activities using HubSpot in a leading public sector software company. Focused on digital transformation and creative marketing solutions.

Posted 6/29/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Proficient in CRM management and optimization using HubSpot, with a strong focus on implementing marketing and sales automations. Demonstrates analytical and strategic skills in marketing environments, alongside a creative approach to problem-solving and a keen interest in leveraging artificial intelligence tools.

Highest-signal resume keywords

HubSpot CRM ManagementInbound MarketingData AnalysisMarketing AutomationArtificial Intelligence Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM ManagementData AnalysisMarketing AutomationInbound MarketingWorkflow Optimization

Soft Skills

Analytical SkillsStrategic ThinkingCreativityOrganizationProactivity

Tools & Technologies

HubSpotEmail CampaignsWhatsApp Campaigns

Industry Keywords

MarketingBusiness AdministrationArtificial IntelligenceLead NurturingSales Conversion

About the role

Key responsibilities & impact

Develop and execute CRM management activities using the HubSpot platform;
Maintain the health and optimization of the CRM database (fields, properties, workflows, etc.);
Act as the interface with the data, sales, and marketing teams to carry out initiatives;
Implement marketing and sales automations in HubSpot (email and WhatsApp campaigns) aimed at increasing lead nurturing and conversion into opportunities for the sales team;
Digital mindset, curiosity about new technologies, and interest in understanding how Artificial Intelligence can transform processes, experiences, and results.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Administration, Engineering, International Trade, Advertising, Journalism, or a related field;
Experience with Inbound Marketing, metrics, and data analysis;
Experience with HubSpot;
Analytical and strategic skills related to marketing environments, business, and processes;
Willingness to devise creative and unconventional solutions to problems;
Experience working with various artificial intelligence tools to optimize workflows;
Organized, committed, and proactive.

Benefits

Comp & perks

Meal allowance / Meal voucher;
Health and dental insurance;
Home office allowance;
Profit Sharing (Participation in Profits and Results);
Setup kit voucher;
Life insurance;
Birthday day off;
Health and wellness promotion program;
Partnerships and discounts.