Social Media Manager

Softheon

Social Media Manager leading strategy, content, and engagement across three brands. Driving brand awareness and managing campaigns in a remote-first environment.

Posted 4/30/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $76,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute comprehensive social media strategies across three brands, tailored to distinct audiences and business goals.
Own the content calendar and publish daily posts, ensuring consistent, high-quality content across platforms.
Manage and optimize both organic and paid social campaigns to drive awareness, engagement, and conversions.
Create, edit, and publish engaging content, including copy, visuals, and short-form video.
Ensure consistency in brand voice, messaging, and positioning across all social channels.
Monitor, engage, and respond to followers to build community and strengthen brand trust.
Lead social media coverage for events, including live posting, recaps, and amplification.
Conduct social media market research and competitor analysis to identify trends, opportunities, and best practices.
Stay informed on industry news, trends, and platform updates, applying insights to content and strategy.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or related field — or equivalent experience.
3–5 years of experience managing social media accounts (LinkedIn, Facebook, X; YouTube, Reddit, and Instagram a plus).
Proven success growing engagement, reach, and brand awareness through both organic and paid strategies.
Background in B2B, preferably Insurtech, SaaS, or health insurance.
Experience leveraging AI tools to enhance content creation and efficiency.
Must complete the following certifications within 90 days of being hired if not already certified: HubSpot Social Media Marketing Certification Course: Get Certified in Social Media Strategy, HubSpot Social Media Marketing II Certification: Take Your Social Media Strategy to the Next-Level.
Proficiency in social media tools and platforms, with a strong understanding of best practices, algorithms, and emerging trends.
Experience using social media management and analytics tools.
Ability to translate data into actionable insights and strategic recommendations.

Benefits

Comp & perks

For this position we offer a base pay of $76,000-$90,000 plus equity (when applicable), variable/incentive compensation, and benefits.
Work from your home company with a one-time home office stipend
Comprehensive benefits package that includes health, vision and dental coverage for you, your spouse and dependents
Additional benefits, including a monthly wellness stipend and internet stipend, 401K w/ a match; immediately vested, employee assistance program, disability/life insurance, and parental leave
15 days to discretionary PTO based on YOS
9 additional paid holidays
Referral bonuses, discretionary bonus program, spot bonuses and professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategycontent creationorganic social campaignspaid social campaignsmarket researchcompetitor analysisdata analysisengagement growthbrand awarenesscontent optimization

Soft Skills

communicationcommunity buildingleadershipstrategic thinkingadaptabilitycreativitycollaborationproblem-solvingattention to detailtime management

Certifications

HubSpot Social Media Marketing CertificationHubSpot Social Media Marketing II Certification