Senior Product Marketing Manager

SoftExpert - Software for Excellence

Senior Product Marketing Manager focusing on strategic positioning and market demand generation for SoftExpert’s solutions. Collaborating with multiple teams to drive growth and deliver value to clients.

Posted 7/8/2026full-timeJoinville • BrasilSeniorWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Conduct customer interviews and market research to identify opportunities, needs, trends, and competitive differentiators;
Define strategic positioning, value proposition, and key messages aligned with the ICP and priority personas;
Structure and lead Go-To-Market (GTM) strategies for new products, features, and markets;
Act as a strategic reference across Product, Sales, ABM, Growth, Content, and Events teams, promoting alignment and clear direction;
Perform continuous competitive analysis and propose differentiation strategies;
Develop playbooks, sales enablement materials, and training for commercial teams and partners;
Monitor market indicators, pipeline, adoption, and value perception, adjusting strategies as needed;
Lead strategic agendas within the squad or business unit under your responsibility.

Requirements

What you’ll need

Solid experience in Product Marketing, Product Strategy, Go-To-Market, or related areas in B2B technology companies;
Experience in product positioning, defining value propositions, and building market-oriented narratives;
Experience planning and executing product and solution launch strategies;
Experience working cross-functionally with Product, Marketing, Sales, and Customer Success teams;
Strong analytical skills to turn data, customer insights, and market trends into actionable strategies;
Excellent verbal and written communication;
Advanced or fluent English;
Bachelor's degree completed.
It will be a plus if you have:
Experience in SaaS B2B software companies;
Experience with Enterprise (B2B Enterprise) products;
Experience in global markets or international operations;
Knowledge of Product Marketing, Product-Led Growth (PLG), Go-To-Market, and Sales Enablement;
Experience with CRM platforms, marketing automation, and market analysis tools;
Postgraduate degree or specialization in Marketing, Strategy, Product Management, or related fields;
Certifications or additional training in programs such as Product Marketing Alliance (PMA), Reforge, or similar;
Spanish.

Benefits

Comp & perks

Unimed Health Plan: No monthly fee for the primary cardholder and only 30% co-participation;
Annual PLR (profit sharing): We recognize and reward your efforts with a special annual PLR;
Meal Allowance or Food Voucher: Enjoy meals with no payroll deduction, benefit of R$950.00;
Education Assistance: Scholarships for language courses, undergraduate, graduate, or specialization programs, with monthly reimbursement of up to 70%;
TotalPass: Access to a network of gyms, psychologists, and nutritionists across Brazil with an exclusive discount;
Dental Plan: Choose among three comprehensive plans to care for your smile across Brazil;
Referral Bonus: Refer a friend and receive bonuses in your Flash;
Free Online Courses: Improve your skills with 100% free courses developed by SoftExpert;
Internal and External Training: We invest in your growth with training programs;
Pharmacy Partnership;
Life Insurance.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product PositioningValue Proposition DevelopmentProduct Launch StrategyAnalytical SkillsMarket Research

Soft Skills

Excellent Communication

Certifications

Product Marketing Alliance (PMA)Reforge