Senior Marketing Analyst

SoftExpert - Software for Excellence

Senior Marketing Analyst leading educational initiatives at SoftExpert Academy and enhancing community engagement. Collaborates globally for high-value learning experiences.

Posted 6/2/2026full-timeJoinville • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Lead and evolve SoftExpert Academy initiatives;
Plan, organize and operationalize certification programs, learning tracks and engagement activities;
Manage timelines, deliverables and alignments with the teams involved in the operation;
Support the development and execution of community, relationship and ecosystem retention strategies;
Develop initiatives to increase enrollment, participation, recurrence and engagement of Academy audiences;
Work in partnership with global teams, product specialists, branding, growth, customer success and events;
Structure processes, workflows and operational governance for the Academy;
Monitor engagement, retention, participation and program performance indicators and metrics;
Support integrated campaigns and initiatives across education, communities and strategic events;
Ensure excellence in communication, participant experience and operational execution of initiatives;
Identify opportunities for continuous improvement, automation and scalability of processes.

Requirements

What you’ll need

Experience in Marketing, preferably in B2B technology companies, SaaS or environments focused on communities and relationship management;
Experience managing projects, campaigns and cross-functional initiatives;
Ability to handle multiple demands simultaneously with organization and autonomy;
Strong analytical skills and a metrics- and results-oriented mindset;
Excellent verbal and written communication skills;
Experience structuring processes and operations;
Ability to build relationships with different areas and stakeholders;
English at intermediate level or higher.
Differentials
Experience with educational programs, corporate academies or Customer Education initiatives;
Experience with communities, customer marketing or relationship programs;
Experience with engagement and ecosystem retention strategies;
Experience working in SaaS or B2B technology companies;
Knowledge of learning platforms (LMS), marketing automation or community management platforms.

Benefits

Comp & perks

Unimed Health Plan: No monthly fee for the employee and only 30% copayment;
Annual Profit Sharing (PLR): We recognize and value your contribution with a special annual PLR;
Meal or Food Voucher: Enjoy meals without payroll deductions, with a benefit of R$950.00;
Education Assistance: Scholarships for language courses, undergraduate, graduate or specialization programs, with monthly reimbursement of up to 70%;
TotalPass: Access to a network of gyms, psychologists and nutritionists across Brazil with an exclusive discount;
Dental Plan: Choose from three comprehensive plans to care for your smile across Brazil;
Referral Bonus: Refer a friend and receive bonuses in your Flash;
Free Online Courses: Improve your skills with 100% free courses developed by SoftExpert;
Internal and External Training: We invest in your growth with training programs;
Pharmacy Partnership;
Life Insurance.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

project managementcampaign managementprocess structuringmetrics analysiscommunity managementrelationship managementengagement strategiescustomer educationSaaS experienceB2B technology experience

Soft Skills

organizational skillsautonomyanalytical skillscommunication skillsrelationship buildingcontinuous improvement mindsetmultitaskingteam collaborationparticipant experience focusoperational execution