
Market Intelligence Analyst
SoftExpert - Software for Excellence
full-time
Posted on:
Location Type: Remote
Location: Brazil
Visit company websiteExplore more
About the role
- Conduct studies and analyses using internal data (CRM, funnel, marketing, sales, and customer portfolio) and external sources (market reports, associations, benchmarks, and surveys).
- Monitor the market, competitors and trends, identifying opportunities, risks and movements relevant to the business.
- Support the definition and prioritization of strategic initiatives, considering market potential, impact, effort and alignment with the business.
- Track marketing and sales metrics, identifying variations, bottlenecks and opportunities across the funnel.
- Diagnose performance changes (e.g., drops in pipeline, conversion, churn or win rate), structuring hypotheses, analyses and action recommendations.
- Support the definition of targets, KPIs and monitoring routines, providing greater visibility for decision-making.
- Produce executive materials such as presentations, analyses and one-pagers with clear, action-oriented storytelling.
- Work cross-functionally with Marketing, Sales and Product, connecting data, market context and business needs.
- Contribute to the evolution of market intelligence practices, tools and methodologies within the company.
Requirements
- Previous experience in Market Intelligence, Strategy, Performance, Research or related areas.
- Ability to translate analyses into actionable recommendations and plans for business teams.
- Bachelor's degree in Business Administration, Economics, Engineering or related fields.
- Advanced Excel or Google Sheets skills.
- Experience creating executive presentations (PowerPoint or Google Slides).
- Strong communication skills and ease working with different departments and levels of the organization.
- Advanced English
- Preferred qualifications
- Experience in B2B technology or SaaS companies.
- Experience with BI and data analysis tools.
- Knowledge of SQL, VBA or programming languages.
- Knowledge of markets for solutions such as ECM, BPM, QMS, GRC or enterprise management platforms.
- Intermediate Spanish, or other languages.
Benefits
- Unimed Health Plan: No monthly fee for the primary member and only 30% co-participation.
- Annual Profit Sharing (PLR): We recognize and reward your efforts with a special annual PLR.
- Meal Allowance or Food Voucher: Enjoy meals with no payroll deduction, receiving a benefit of R$950.00.
- Education Assistance: Scholarships for language courses, undergraduate, graduate or specialization programs, with monthly reimbursement of up to 70%.
- TotalPass: Access to a network of gyms, psychologists and nutritionists across Brazil with an exclusive discount.
- Dental Plan: SulAmérica.
- Referral Bonus: Refer a friend and receive bonuses in your Flash.
- Free Online Courses: Improve your skills with 100% free courses developed by SoftExpert.
- Internal and External Training: We invest in your growth with development programs.
- Pharmacy Benefit/Partnership.
- Life Insurance.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Market IntelligenceData AnalysisSQLVBAExcelGoogle SheetsPowerPointGoogle SlidesKPI DefinitionPerformance Diagnosis
Soft Skills
CommunicationCross-functional CollaborationAnalytical ThinkingActionable RecommendationsStorytellingStrategic ThinkingProblem SolvingInterpersonal SkillsAdaptabilityOrganizational Skills