SoftExpert - Software for Excellence

Senior Product Marketing Manager, Financial Services

SoftExpert - Software for Excellence

full-time

Posted on:

Location Type: Hybrid

Location: Joinville • Brazil

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Job Level

Senior

Tech Stack

Go

About the role

  • Conduct customer interviews and market research to identify opportunities, pain points, trends and competitive differentiators.
  • Define strategic positioning, value proposition and key messaging aligned to the ICP and priority personas.
  • Structure and lead Go‑to‑Market plans for new products, features or markets.
  • Act as the strategic reference point between Product, Sales, ABM, Growth, Content and Events, ensuring alignment and clear direction.
  • Perform continuous competitive analysis and propose differentiation strategies.
  • Develop playbooks, sales enablement materials and training for commercial teams and partners.
  • Monitor market results (pipeline, adoption, perceived value) and adjust strategies as needed.
  • Lead strategic agendas within the Squad or Business Unit under your responsibility.

Requirements

  • Solid experience working in regulated environments such as banks, insurers or credit unions.
  • Practical experience with process automation, audits, risk management and internal controls.
  • Knowledge of frameworks such as COSO ERM, ICIF and ISO 31000.
  • Familiarity with key applicable regulations (Bacen — Central Bank of Brazil; CVM — Brazilian Securities Commission; SOX).
  • Ability to translate regulatory and technical requirements into business impact.
  • Strong analytical skills and systems thinking.
  • Excellent communication and the ability to influence across different areas.
  • Advanced/Fluent English to handle international demands.
  • Differentials: Previous experience in Product Marketing, Product Strategy or commercial functions.
  • Experience building positioning or participating in Go‑to‑Market execution.
  • Spanish.
  • Experience in B2B software companies.
  • Certifications such as CRISC, CIA, CISA or similar.
  • Bachelor’s degree in Business Administration, Economics, Accounting, Law or related fields.
Benefits
  • Unimed Health Plan: no monthly fee for the primary member and only 30% copayment
  • PLR: We recognize and reward your effort with a special annual profit‑sharing (PLR)
  • Meal Voucher or Food Voucher: Enjoy meals with no payroll deduction, benefit of R$950.00
  • Education Assistance: Scholarships for language courses, undergraduate, postgraduate or specializations, with monthly reimbursement of up to 70%
  • TotalPass: Access to a network of gyms, psychologists and nutritionists across Brazil with an exclusive discount
  • Dental Plan: SulAmérica
  • Employee Referral Bonus: Refer a friend and receive bonuses in your Flash
  • Free Online Courses: Improve your skills with 100% free courses developed by SoftExpert
  • Internal and External Training: We invest in your growth with training programs
  • Pharmacy Discount Program
  • Life Insurance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
process automationauditsrisk managementinternal controlsCOSO ERMICIFISO 31000Go-to-Market executionB2B software
Soft Skills
analytical skillssystems thinkingcommunicationinfluence
Certifications
CRISCCIACISA