Digital Marketing Specialist

SofterWare, Inc.

Digital Marketing Specialist executing and optimizing paid digital advertising campaigns for nonprofits at SofterWare. Collaborating with marketing teams to improve campaign performance using data-driven insights.

Posted 7/26/2026full-timeRemote • Alaska, Colorado, Florida, New Hampshire, New Jersey, Pennsylvania, South Dakota, Texas, Washington, Wyoming • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid digital advertising campaigns across platforms such as Google Ads, Microsoft Ads, LinkedIn, and Meta. Proficient in utilizing performance data and analytics to drive customer acquisition and revenue growth while ensuring accurate tracking and campaign effectiveness.

Highest-signal resume keywords

Google Ads ProficiencyMicrosoft Ads ProficiencyLinkedIn Campaign Manager ProficiencyMeta Ads Manager ProficiencyStrong Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Campaign MeasurementUTM TrackingCampaign AttributionSpreadsheet AnalysisA/B Testing

Soft Skills

Strong Communication SkillsExcellent OrganizationAttention to DetailCritical ThinkingCollaboration

Tools & Technologies

SalesforcePardotGA4

Industry Keywords

Paid Media OperationsCampaign Performance MetricsCustomer AcquisitionRevenue GrowthDigital Advertising

About the role

Key responsibilities & impact

The Digital Marketing Specialist supports customer acquisition and revenue growth through the hands-on execution, management, and optimization of paid digital advertising campaigns.
This role manages day-to-day paid media operations across search, social, and external advertising partners while maintaining accurate tracking, organized processes, and consistent campaign execution.
Working closely with the Digital Marketing & SEO Manager and Senior Digital Growth & Analytics Manager, the Digital Marketing Specialist uses performance data to identify opportunities, improve results, and strengthen campaign effectiveness.
Build, manage, and optimize Google Ads and Microsoft Ads campaigns including keyword strategy, bidding, ad copy, and budget pacing.
Conduct ongoing A/B testing of ad copy and landing page variants to improve click-through and conversion rates.
Monitor campaign health daily — flagging anomalies, adjusting bids, and resolving disapprovals or tracking issues.
Maintain clean campaign architecture and consistent naming conventions across all accounts.
Build and manage paid campaigns across LinkedIn, Meta, and other relevant social platforms.
Use CRM data and target account lists from Salesforce to develop audiences and engage high-value prospects.
Upload and implement campaign assets, ensuring creative specifications, copy, targeting, and tracking parameters are accurate.
Monitor campaign pacing, reach, frequency, and performance across active campaigns.
Coordinate the delivery of advertising assets for industry publications, digital partners, and other external paid media placements.
Track submission deadlines, verify that placements are live, and confirm that tracking is functioning correctly.
Maintain an organized asset library and delivery log for partner advertising placements.
Manage the creation, implementation, and governance of UTM parameters across paid media channels.
Monitor and report on campaign performance metrics, including impressions, clicks, click-through rate, cost per click, cost per lead, and conversion rate.
Use Salesforce reports and campaign data to evaluate how paid media contributes to pipeline development and closed-won revenue.
Identify optimization opportunities and provide data-supported recommendations to improve campaign performance.
Ensure paid media traffic is accurately connected to Pardot forms, Salesforce campaigns, and related tracking systems.

Requirements

What you’ll need

Proficiency with Google Ads and Microsoft Ads
Proficiency with LinkedIn Campaign Manager and Meta Ads Manager
Working knowledge of GA4 and digital campaign measurement
Strong understanding of UTM tracking, tagging standards, and campaign attribution
Familiarity with Pardot and Salesforce preferred
Proficiency with spreadsheets for campaign reporting, analysis, and budget pacing
Strong analytical and critical-thinking skills
Excellent organization and attention to detail
Ability to manage multiple campaigns, priorities, and deadlines simultaneously
Strong written and verbal communication skills
Ability to collaborate effectively across Marketing, Sales, and Marketing Operations teams

Benefits

Comp & perks

Paid time off and volunteer days
Matching gifts program
Parental and military leave
401(k) with employer match and profit sharing
Medical, prescription, vision, and dental coverage
Pre-tax dependent coverage and voluntary benefits
Short-term disability
Employee Assistance and Wellness Programs