Lead Generation Rep

Softchoice

Lead Generation Representative driving AWS sales pipeline at Softchoice. Collaborating with account executives to generate leads and maintain high-quality outreach efforts.

Posted 5/22/2026full-timeSeattle • Washington • 🇺🇸 United StatesSenior💰 $60,000 - $65,000 per yearWebsite

Tech Stack

Tools & technologies

AWSCloud

About the role

Key responsibilities & impact

Drive top-of-funnel pipeline through multi-channel prospecting (phone, email, social) into a defined set of accounts aligned to your AE partners
Position Softchoice's CLS practice into new accounts
Lead with ISV and Marketplace messaging as the wedge
Run targeted campaigns jointly with your AEs, built collaboratively rather than in isolation
Maintain a healthy daily activity bar (target range of 75 to 100 dials per day) with a focus on quality conversations, not just volume
Book qualified discovery meetings (target of 1 to 2 per day, with a healthy weekly baseline of approximately 5)
Own Salesforce hygiene: add contacts, log activity, capture dispositions, and flag bad data so we sharpen targeting over time
Manage the meeting handoff to your AEs with full context: prospect background, what was discussed, what they care about, and any objections raised
Send clean, professional meeting invites that include a clear agenda, attendees, and conferencing details
Process and follow up on leads from AWS partner programs and internal demand generation channels
Coordinate with AWS field partners (CARs, PTMs) and internal marketing on targeted plays into your accounts
Connect prospects to additional Softchoice and AWS resources, thought leadership, and subject matter experts
Maintain a weekly sync cadence with each of your AEs, share what is working, and bring forward what is not
Continuously sharpen your craft through call coaching, peer feedback, and active listening to your AEs' conversations

Requirements

What you’ll need

1 to 2 years of customer service, inside sales, BDR/SDR, or related experience
A customer-centric mindset with the maturity to represent Softchoice professionally to senior buyers
High activity discipline paired with the judgment to pivot when data says a list or approach is not working
Strong written and verbal communication
Comfort with CRM hygiene (Salesforce experience preferred) and sales engagement tools (e.g., Orum, ZoomInfo, LinkedIn Sales Navigator)
A self-starter mentality who thrives in a fast-paced, partnership-driven environment
A 'learn, grow, and teach' mindset
Interest in cloud technology, AWS, and the ISV/Marketplace ecosystem (prior AWS exposure is a plus, not a requirement)
Resilience and a sense of ownership

Benefits

Comp & perks

Health and Wellbeing: Medical, Dental, and Vision Care
Flexible Spending Account
Employee Assistance Program
Financial Benefits: 401k Plan with Company Matching
Life and Disability Insurance
Paid Time Off: PTO and Sick Leave (starting at 20 days per year)
Holidays
Parental Leave
Volunteer Days
Bereavement Leave
Additional Perks: Employee Discount Program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer serviceinside salesBDRSDRCRM hygieneSalesforcesales engagement toolsdata analysiscall coachingactive listening

Soft Skills

customer-centric mindsethigh activity disciplinestrong written communicationstrong verbal communicationself-starter mentalityresiliencesense of ownershipjudgmentcollaborationadaptability