Partner Alliance Manager

Softchoice

Partner Alliance Manager responsible for developing and managing alliances for projects and revenue growth across various partners. Leading strategy, execution, and relationship management to drive significant impact.

Posted 4/15/2026full-timeChicago • Illinois, Massachusetts, Texas, Virginia, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $72,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Work with GTM, Sales, Services, Operations, and Marketing personnel (including leadership) within Softchoice and our Partners to create a joint strategy that includes investments in Practice Development, co-selling initiatives, marketing development funds, and Sales enablement programs
Work with the Partner Alliance and Demand Generation teams to execute plans in all supported/targeted regions, developing region-specific plans, driving partner revenue growth, and delivering customer success
Build strategic plans around our security partners' investments, which will help Softchoice achieve field margin and profitability targets
Incorporate security partners’ sales plays, offerings, and industry assets/solutions to specific markets for local execution and engagement with our field sales team in alignment with Softchoice priorities
Deliver key performance metrics and revenue reporting tied to strategies and initiatives in close alignment with internal and external stakeholders
Review sales play metrics/effectiveness on a recurring basis with partners, Softchoice Sales & Business Development teams
Ensure effective and timely internal & external communication and coordination of execution results
Evangelize the security value proposition through enablement programs, which you will co-develop
Inform which investments are needed to drive transformational change at Softchoice
Create and execute vendor sales incentive programs to support strategic initiatives, including contest design, communication, and reporting
Act as an expert on leveraging partner programs to develop pricing strategies and maximize profitability
Build and conduct quarterly business reviews with partners and Softchoice key stakeholders
Own the design, logistics, and content for partner visits, conferences, and partner-driven customer events
Initiate account mapping and partner field relationships every month with key markets and report back wins

Requirements

What you’ll need

At least 4+ years of business-to-business sales, business development experience, brand/product marketing
Must have highly motivated to achieve field margin and profitability targets
Have experience introducing new offerings that align with category strategies and influencing others
Have experience building sales training content and feel comfortable with leading presentations
Are confident in creating, pitching, and securing incremental funding from our partners and executing the plans
Demonstrate their ability to lead cross-departmental collaboration on strategic initiatives
Are creative thinkers and problem solvers with strong presentation skills
Are self-managed and motivated with strong leadership skills and work well on a team
Nice to have: Proven ability to build, lead, and execute strategy in a cross-functional environment
Strong tolerance for ambiguity; able to focus and execute in a changing environment; ability to make things happen
Demonstrated analytical, organizational, and project management skills, using relevant information to make timely and critical decisions
Excellent written and verbal communication and presentation skills
Experience managing relationships at various levels within an organization
A bachelor’s degree or equivalent, preferred
Familiarity with the security industry ecosystem is a plus

Benefits

Comp & perks

Health and Wellbeing: Medical, Dental, and Vision Care
Flexible Spending Account
Employee Assistance Program
Financial Benefits: 401k Plan with Company Matching
Life and Disability Insurance
Paid Time Off: PTO and Sick Leave (starting at 20 days per year)
Holidays
Parental Leave
Volunteer Days
Bereavement Leave
Additional Perks: Employee Discount Program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

business-to-business salesbusiness developmentbrand marketingproduct marketingsales training content developmentpresentation skillsstrategic planningvendor sales incentive programsaccount mappingrevenue reporting

Soft Skills

leadershipcross-departmental collaborationcreative thinkingproblem solvingself-managementteamworkanalytical skillsorganizational skillsproject managementcommunication skills