Business Development Manager – Undercar Sales

Softcard (acquired by Google)

NAPA Business Development Manager growing Under Car and Brakes sales across a Stevens Point territory. Training stores, managing accounts, and executing category growth strategies.

Posted 8/4/2026full-timeStevens Point • Wisconsin • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales strategy execution, account management, and customer relationship building within the automotive aftermarket industry. Proficient in utilizing CRM systems and inventory management tools to drive sales growth and meet financial targets.

Highest-signal resume keywords

Sales Strategy ExecutionAccount ManagementCustomer Relationship BuildingCRM Systems ProficiencyInventory Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales PrinciplesBusiness DevelopmentProduct SpecificationsSales TechniquesSales Targets Achievement

Soft Skills

Persuasive CommunicationResilienceAdaptability

Tools & Technologies

CRM SystemsInventory Management SoftwareDigital Engagement Platforms

Certifications & Qualifications

Valid Driver's License

Industry Keywords

Automotive AftermarketSales PromotionsCategory InitiativesField InsightsPromotional Events

About the role

Key responsibilities & impact

Expand Under Car / Brakes product sales to current and new customers at all distribution levels
Communicate and execute category strategic initiatives, sales promotions, and training
Present and sell NAPA initiatives, promotions, value propositions, and training materials to storeowners and installer customers
Partner with TSM/TMOD teams on ISO Store Readiness, inventory levels, and assessments
Provide field insights to drive sales and category initiatives
Achieve territory sales quotas and train store employees on NAPA Under Car programs
Build long-term relationships with store owners as an advisor and business partner
Prepare stores to manage effective inventory levels
Organize and lead category-specific sales blitzes
Meet or exceed monthly, quarterly, and yearly financial targets
Provide customer service and communication to territory accounts
Provide classroom and in-field education and training on assigned product lines
Execute sales plans and category sales programs to drive business growth
Conduct periodic account reviews and update management on progress indicators
Attend, organize, and manage promotional events and trade shows
Share marketing intelligence with colleagues to identify product opportunities

Requirements

What you’ll need

3–5 years of previous selling and account management experience
Solid record of developing new business while maintaining and growing existing business
Valid driver's license
Ability to travel within the assigned territory, including long-distance driving, multiple daily sales calls, and overnight stays as required
Understanding and application of sales principles, techniques, and processes
Ability to identify and meet customer needs through persuasive communication
Resilience and adaptability in a fast-paced sales environment
Ability to meet or exceed sales targets and understand deal structures supporting sales and profit objectives
Deep understanding of product specifications, features, benefits, and brand differentiators
Proficiency with CRM systems, inventory management software, and other sales tools
Ability to use digital platforms for customer engagement
Ability to safely operate a company vehicle for extended periods in all weather conditions
Ability to stand, walk, reach, climb or balance, stoop, kneel, crouch, or crawl
Ability to frequently lift and/or move up to 60 pounds
Ability to attend events after hours and/or on weekends
Ability to travel upwards of 50%

Benefits

Comp & perks

Full-time employment
Company vehicle
Training and development opportunities
Attendance at promotional events and trade shows
Equal employment opportunity protections