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Business Development Manager – Underhood Sales
Softcard (acquired by Google)Business Development Manager expanding NAPA Under Hood auto-parts sales across Raleigh and assigned territories. Building store-owner relationships, training teams, and achieving sales quotas.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong sales acumen with a proven track record in account management and business development, effectively utilizing CRM systems and sales tools to achieve financial targets. Capable of delivering training and education while building long-term relationships with customers and partners.
Highest-signal resume keywords
Sales Account ManagementBusiness DevelopmentCRM ProficiencyCustomer EngagementFinancial Acumen
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales PrinciplesProduct SpecificationsInventory Management SoftwareSales PresentationsSales Promotions
Soft Skills
Persuasive CommunicationResilienceAdaptabilityResults Orientation
Tools & Technologies
Microsoft OfficeCRM ApplicationsDigital Platforms
Certifications & Qualifications
Valid Driver's License
Industry Keywords
Under Hood ProductsSales QuotasPromotional EventsTrade ShowsCustomer Service
About the role
Key responsibilities & impact- Expand Under Hood product sales to current and new customers at all distribution levels
- Communicate and execute category strategic initiatives, sales promotions, and training
- Present and sell NAPA initiatives, promotions, value propositions, and training materials to storeowners and installer customers
- Partner with Regional Sales Manager and TSM/TMOD teams on store readiness, inventory levels, and assessments
- Conduct assigned daily sales presentations to commercial customers
- Provide field insights to support sales and category initiatives
- Achieve territory sales quotas and train store employees on Under Hood programs
- Build long-term relationships with store owners as an advisor and business partner
- Lead category-specific sales blitzes in the assigned territory
- Meet or exceed monthly, quarterly, and yearly financial targets
- Provide customer service and communication to territory accounts
- Deliver classroom and in-field education and training on assigned product lines
- Execute weekly, monthly, quarterly, and headquarters sales plans
- Partner with supplier sales teams to maximize product-specific sales to the installer network
- Manage and approve DEBI rack registrations
- Conduct periodic account reviews and update management on progress indicators
- Attend, organize, and manage promotional events and trade shows
- Share marketing intelligence about product opportunities
- Perform other assigned duties
Requirements
What you’ll need- 3–5 years of previous selling and account management experience
- Proven success developing new business while maintaining and growing existing business
- Valid driver's license and compliance with company driving criteria
- Ability to travel within the assigned territory, including long-distance driving, multiple daily sales calls, and overnight stays as required
- Proficiency with email, voicemail, Microsoft Office, internet navigation, and CRM applications
- Ability to apply sales principles, techniques, and processes
- Ability to identify and meet customer needs through persuasive communication
- Resilience and adaptability in a fast-paced sales environment
- Strong results orientation and financial acumen
- Deep understanding of product specifications, features, benefits, and brand differentiators
- Comfort using CRM systems, inventory management software, and other sales tools
- Ability to use digital platforms for customer engagement
- Ability to safely operate a company vehicle for extended periods in varied weather and road conditions
- Ability to stand, walk, use hands, reach, climb or balance, stoop, kneel, crouch, crawl, and communicate verbally
- Ability to frequently lift and/or move up to 60 pounds
- Ability to attend events after hours and/or on weekends
- Travel requirements of up to 50% at any given time
Benefits
Comp & perks- Full-time employment
- Remote work arrangement
- Company vehicle
- Travel and overnight-stay support as required by the territory