Senior Analyst – Digital, Application Data

Softcard (acquired by Google)

Sr Content Data Analyst managing vehicle fitment data for Genuine Parts Company. Collaborating with teams to enhance product data and improve customer experience through data insights.

Posted 7/9/2026full-timeAtlanta • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Ensure seamless communication and collaboration between cross-functional teams (Category, Operations, Supplier, UX, Product, and Engineering) to ensure a smooth flow of information into, and out of, our core systems
Optimize our customers’ experience using a variety of inputs, and clearly articulate rationale and data behind decisions
Analyze more complex application data from multiple sources to validate completeness and correctness of records, engage appropriate contacts to update source data as needed.
Assist junior team members as needed.
Facilitate the exchange of vehicle information, assets, and updates, ultimately enhancing our product listings and business performance
Manage application data, digital assets, and content within GPC PIM, ensuring accuracy, completeness, and consistency across all product records
Act as the primary point of contact between GPC and our Supplier Partners, facilitating effective communication, onboarding and information exchange
Provide manufacturers with training and support to update and maintain application records, assets, and specifications
Conduct regular audits and quality checks to ensure that application data meets industry standards and best practices
Address and resolve any issues or discrepancies related to application data
Support transformation and long-term strategic execution of Product Data & Catalog initiatives
Engage in the development of a roadmap of improvements for the optimization of supplier and application data into GPC systems
Partner with Product & Engineering to bring improved tooling for Product Information Management
Define, implement, and maintain team OKRs, KPIs, data policies, standards, and processes to ensure data accuracy, completeness, and consistency
Plan and facilitate the exposure of new data elements: manage intake and assess requests for new data attributes
Continuously improve the quality of the end-to-end process, including data governance, quality audits and process reviews
Other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in computer information systems, computer science, data science, or a related field
2 (5+ preferred) years of experience in data management and vehicle application mapping in the Automotive space
In-depth knowledge of Auto Care Association ACES standards and supporting databases
Knowledge of FMSI & Interchange
1 or more of the following certifications are preferred: Automotive Content Professional (ACP), Automotive Aftermarket Professional (AAP), Master Automotive Aftermarket Professional (MAAP), ASE Parts Specialist
2 (5+ preferred) years of experience in data platforms and processes including STIBO/STEP, BI reporting with PowerBI, Metadata Management, Data Governance, Master Data Management, and Data Catalog
Proven experience in data quality management and data process improvement at scale
Proficiency in Microsoft Office with advanced Excel knowledge
Ability to document, communicate, implement, and operationalize complex processes
Ability to interpret data for others, conveying your findings clearly, concisely, and effectively so that they can take action
Ability to both operate at a strategic level and dive deep into the complexity of data and content
Experience tying business strategy to data needs and opportunities, and acting with urgency to improve current/future state execution
In-depth specialty area knowledge with a solid grasp of industry standards and practices
Naturally an analytical thinker who employs strong problem-solving skills with an owner mentality
Excellent communication and presentation skills.

Benefits

Comp & perks

Flexible Work Policy that permits eligible employees to work a hybrid remote schedule

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Data GovernanceMaster Data ManagementMetadata ManagementData CatalogData Process ImprovementAdvanced ExcelData AnalysisData AuditingData AccuracyData Completeness

Soft Skills

Analytical ThinkingProblem-SolvingCommunicationPresentation SkillsCollaboration

Certifications

Automotive Content Professional (ACP)Automotive Aftermarket Professional (AAP)Master Automotive Aftermarket Professional (MAAP)ASE Parts Specialist