Senior Manager – Digital Category Experience

Softcard (acquired by Google)

Senior Manager of Digital Category Experience leading a high-impact team at Genuine Parts Company. Overseeing eCommerce growth strategies for B2B digital operations across North America.

Posted 7/9/2026full-timeDuluth • Minnesota • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Omni-Channel, digital first, category performance across assigned categories
End-to-end digital merchandising strategy (search, browse, taxonomy, product content)
In collaboration with functional partners, omni-channel merchandising strategy (availability, delivery promise, pricing & promotions, post order experience, account management, etc.)
Conversion rate, traffic growth, and digital revenue expansion
Scalable playbooks for category growth and operational excellence
Leadership and development of a multi-layered team
Own digital revenue performance, forecasting, and goal attainment across assigned categories
Drive improvements in conversion, traffic, average order value, and attach rates
Define and execute category growth strategies using data-driven insights
Lead category business reviews and growth planning with clear KPIs and accountability
Identify and unlock opportunities through omni-channel analytics, customer behavior, and performance data

Requirements

What you’ll need

Bachelor’s degree in marketing, business, technology, or equivalent experience.
10+ years of experience in eCommerce, digital and omni-channel merchandising, or category management
Experience in B2B or multi-channel retail or B2B environments strongly preferred
Proven track record of driving online revenue growth at scale
Deep expertise in digital merchandising, including search, navigation, taxonomy, and product content optimization
Experience leading and developing high-performing teams in a complex organization
Strong analytical mindset with experience leveraging data to drive decisions
Ability to operate at both strategic and tactical levels
Exceptional stakeholder management and influence skills.

Benefits

Comp & perks

Flexible Work Policy that permits eligible employees to work a hybrid remote schedule

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital MerchandisingCategory ManagementProduct Content OptimizationConversion Rate OptimizationTraffic Growth StrategiesAnalytical MindsetForecastingKPI DevelopmentOmni-Channel AnalyticsB2B Environments

Soft Skills

Exceptional Stakeholder ManagementInfluence Skills

Certifications

Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Technology