Softcard (acquired by Google)

Senior Director, People and Transformation Communications

Softcard (acquired by Google)

full-time

Posted on:

Location Type: Hybrid

Location: Atlanta • United States

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Job Level

Senior

About the role

  • Lead the communication strategy for the company’s People agenda, ensuring teammates clearly understand GPC’s workforce priorities, leadership expectations and organizational direction.
  • Develop the overarching narrative for GPC’s People strategy, culture priorities and workforce initiatives.
  • Translate People initiatives into clear and compelling communication for teammates and leaders.
  • Partner closely with the CHRO and People Leadership Team on major workforce announcements and messaging.
  • Ensure alignment and consistency across all People-related communication.
  • Support leadership communications tied to culture, performance expectations and organizational priorities.
  • Lead the people-side communication and change strategy for GPC’s separation into two independent public companies.
  • Develop the teammate narrative and messaging framework supporting the separation.
  • Advise leaders on communication strategies tied to organizational design, workforce changes, benefits, talent and leadership structures.
  • Ensure teammates understand the purpose, progress and implications of the separation.
  • Coordinate communication sequencing across multiple transformation workstreams.
  • Support leaders through sensitive transition communications and major change moments.
  • Serve as a strategic partner in enabling organizational change across major People initiatives.
  • Design communication and engagement strategies that support adoption of key People initiatives.
  • Partner with HR, business leaders and communications colleagues to align messaging and change sequencing.
  • Identify potential teammate experience or engagement risks during periods of transformation.
  • Ensure communications reinforce the company’s culture and performance expectations during change.
  • Ensure alignment between People communications, enterprise messaging and business priorities.
  • Partner closely with the Global Internal Communications team on communication delivery and channel strategy.
  • Integrate People messaging with broader enterprise narratives.
  • Advise workstream leaders on timing, messaging risks and teammate impact.
  • Ensure messaging consistency across major initiatives and functions.

Requirements

  • Bachelor’s degree in Communications, Business, Human Resources or a related field.
  • PROSCI certification or comparable formal certification in change management required.
  • 10+ years of experience in corporate communications, organizational transformation communications, change leadership or related roles.
  • Experience supporting large-scale organizational change, such as business transformations, restructurings, mergers, acquisitions or corporate separations.
  • Strong ability to translate complex business and organizational decisions into clear, compelling employee communications.
  • Experience partnering closely with senior leaders and cross-functional teams, including HR leadership.
  • Exceptional narrative development, strategic thinking and executive writing skills.
  • Experience integrating messaging across multiple complex workstreams.
  • Proven ability to operate effectively in high-change, high-ambiguity environments.
  • Strong judgment and ability to manage sensitive employee communications.
Benefits
  • Health insurance
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
corporate communicationsorganizational transformation communicationschange leadershipnarrative developmentstrategic thinkingexecutive writingmessaging integrationcommunication strategyemployee communicationschange management
Soft Skills
strong judgmentability to manage sensitive communicationscollaborationadaptabilitystrategic partnershipcommunication clarityengagement strategiesrisk identificationalignment facilitationcross-functional teamwork
Certifications
Bachelor’s degree in CommunicationsBachelor’s degree in BusinessBachelor’s degree in Human ResourcesPROSCI certification