Senior Director, People and Transformation Communications

Softcard (acquired by Google)

. Lead the communication strategy for the company’s People agenda, ensuring teammates clearly understand GPC’s workforce priorities, leadership expectations and organizational direction.

Posted 4/18/2026full-timeAtlanta • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Lead the communication strategy for the company’s People agenda, ensuring teammates clearly understand GPC’s workforce priorities, leadership expectations and organizational direction.
Develop the overarching narrative for GPC’s People strategy, culture priorities and workforce initiatives.
Translate People initiatives into clear and compelling communication for teammates and leaders.
Partner closely with the CHRO and People Leadership Team on major workforce announcements and messaging.
Ensure alignment and consistency across all People-related communication.
Support leadership communications tied to culture, performance expectations and organizational priorities.
Lead the people-side communication and change strategy for GPC’s separation into two independent public companies.
Develop the teammate narrative and messaging framework supporting the separation.
Advise leaders on communication strategies tied to organizational design, workforce changes, benefits, talent and leadership structures.
Ensure teammates understand the purpose, progress and implications of the separation.
Coordinate communication sequencing across multiple transformation workstreams.
Support leaders through sensitive transition communications and major change moments.
Serve as a strategic partner in enabling organizational change across major People initiatives.
Design communication and engagement strategies that support adoption of key People initiatives.
Partner with HR, business leaders and communications colleagues to align messaging and change sequencing.
Identify potential teammate experience or engagement risks during periods of transformation.
Ensure communications reinforce the company’s culture and performance expectations during change.
Ensure alignment between People communications, enterprise messaging and business priorities.
Partner closely with the Global Internal Communications team on communication delivery and channel strategy.
Integrate People messaging with broader enterprise narratives.
Advise workstream leaders on timing, messaging risks and teammate impact.
Ensure messaging consistency across major initiatives and functions.

Requirements

What you’ll need

Bachelor’s degree in Communications, Business, Human Resources or a related field.
PROSCI certification or comparable formal certification in change management required.
10+ years of experience in corporate communications, organizational transformation communications, change leadership or related roles.
Experience supporting large-scale organizational change, such as business transformations, restructurings, mergers, acquisitions or corporate separations.
Strong ability to translate complex business and organizational decisions into clear, compelling employee communications.
Experience partnering closely with senior leaders and cross-functional teams, including HR leadership.
Exceptional narrative development, strategic thinking and executive writing skills.
Experience integrating messaging across multiple complex workstreams.
Proven ability to operate effectively in high-change, high-ambiguity environments.
Strong judgment and ability to manage sensitive employee communications.

Benefits

Comp & perks

Health insurance
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

corporate communicationsorganizational transformation communicationschange leadershipnarrative developmentstrategic thinkingexecutive writingmessaging integrationcommunication strategyemployee communicationschange management

Soft Skills

strong judgmentability to manage sensitive communicationscollaborationadaptabilitystrategic partnershipcommunication clarityengagement strategiesrisk identificationalignment facilitationcross-functional teamwork

Certifications

Bachelor’s degree in CommunicationsBachelor’s degree in BusinessBachelor’s degree in Human ResourcesPROSCI certification