Softcard (acquired by Google)

UI/UX Design Lead

Softcard (acquired by Google)

full-time

Posted on:

Origin:  • 🇺🇸 United States • Tennessee

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Job Level

Senior

Tech Stack

Cloud

About the role

  • The User Interface/User Experience (UI/UX) Design Lead is a multifaceted role that blends deep technical knowledge, team leadership, hands-on design execution, and cross-functional collaboration. Responsible for designing compelling user experience and interface designs across touch points that builds brand equity, delights the user and positively impacts organizational objectives. May supervise a team of UI/UX researchers, designers, and writers. Evaluates user requirements by collaborating with product managers and cross-functional teams, and applies high quality, research-driven solutions in alignment with business goals and objectives. Performs usability assessments of Motion websites, assist with user research discussions, and the cultivation and use of this information. Translates complex user research findings, analytics data, and customer feedback into elegant, intuitive, and effective design solutions. Designs and develops engaging user experiences for a variety of applications. Illustrates design ideas using storyboards, process flows and sitemaps independently. Makes strategic and tactical UX decisions related to design and usability as well as content and research. Conducts regular design reviews with both design and development teams, providing actionable feedback to ensure all work meets business requirements, user needs, and the established quality bar. Demonstrated ability to produce a full range of design artifacts, including low-fidelity wireframes, visually polished high-fidelity mockups, and complex interactive prototypes that effectively simulate the final user experience. Partner with marketing and analytics teams to understand user behavior data from various channels, help devise and interpret A/B tests and ensure a consistent brand message and user experience across all customer touchpoints. Studies and evaluates how users feel about a system, looking at concepts such as ease of use, perception of the value of the system, utility, efficiency in performing tasks, etc. Translates user needs and business requirements into features and functionality for web/mobile experiences. Leads the collection of user feedback. Mentors lower-level UI/UX employees. Performs other duties as assigned.

Requirements

  • Typically requires a bachelor's degree and five (5) or more years of related experience or an equivalent combination. A deep and applied understanding of core user-centered design principles, information architecture, interaction design patterns, visual design theory (typography, color, layout), and usability heuristics. Strong understanding of responsive design practices and principles. Experience leading design reviews, providing constructive, creative feedback and able to articulate ideas in an actionable, approachable manner. Experience using project management tools. Expertise in A/B testing and conversion rate optimization (CRO). Strong analytical skills with the ability to interpret complex user behavior data, identify meaningful patterns, and translate those findings into actionable design improvements. Knowledge of web accessibility standards (e.g., WCAG) Commitment to inclusive design, coupled with expertise in mobile-first and responsive design principles to ensure a seamless experience across all devices. Excellent communication skills Highly organized Confident and compelling communicator, capable of presenting design concepts, research findings, and strategic recommendations to a diverse range of stakeholders, including senior executives. Relentless desire to learn and leverage the latest Web technologies Understanding and curiosity about how generative Ai and new tools and technology can be leveraged to improve user experience, productivity and the evolution of user centered design. Excellent proactive attitude, take-charge personality, and “can-do” demeanor Proficient in Figma, Zeplin, and Adobe Creative Cloud Experience developing and designing design systems and component libraries Proficient in MS Office.