Senior GTM Strategy – Commercialization Manager

SoftBank Robotics America

Strategic commercial leader managing go-to-market and commercialization for SoftBank Robotics cleaning business. Collaborating across functions and driving alignment for successful product launches and growth initiatives.

Posted 6/30/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Go-to-Market Strategy and Commercialization, with a strong focus on leading cross-functional teams to drive product launches and market positioning. Proven ability to develop customer proof programs and execute enterprise sales enablement strategies in fast-paced environments.

Highest-signal resume keywords

Go-To-Market StrategyCommercialization InitiativesCross-Functional LeadershipEnterprise Sales EnablementWin/Loss Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingCommercialization StrategyROI/TCO ModelingBusiness Case DevelopmentMarket PositioningCustomer Proof ProgramsEnterprise Software LaunchAI and Robotics SolutionsB2B SolutionsCompetitive Positioning

Soft Skills

Executive CommunicationStorytellingCollaborationAdaptabilityAccountability

Industry Keywords

Enterprise TechnologyCustomer SuccessPartnershipsRevenue OperationsHigh-Growth EnvironmentsMarket IntelligenceCommercial PlaybooksCase StudiesCustomer TestimonialsIndustry Benchmarks

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Own Go-to-Market Strategy & Commercialization
Lead the end-to-end commercialization strategy for the cleaning business.
Own the overall go-to-market strategy across Product, Sales, Marketing, Customer Success, Partnerships, Fleet Operations, and Revenue Operations.
Develop commercialization strategies for new products, services, verticals, and partnerships.
Drive accountability across the organization to ensure every commercial function is executing against one unified plan.
Partner directly with executive leadership to prioritize investments, vertical expansion, launch sequencing, and growth initiatives.
Lead Category Strategy & Market Positioning
Own SBRA's market narrative, messaging architecture, and category strategy.
Define how enterprise buyers understand, evaluate, and purchase managed robotics programs.
Ensure messaging consistency across direct sales, partner channels, marketing campaigns, executive presentations, customer success, and product launches.
Position SBRA as the market leader for enterprise robotics orchestration—not simply another robotics manufacturer.
Own Product Commercialization
Lead commercialization for every significant product launch.
Develop launch strategies, positioning, pricing recommendations, packaging guidance, and commercialization plans.
Coordinate Product, Sales, Marketing, Customer Success, Fleet Operations, Partnerships, and RevOps to ensure successful execution.
Measure launch performance and continuously optimize commercialization strategies.
Build the Customer Proof & Reference Engine
Own SBRA's customer proof strategy.
Turn successful deployments into executive references, case studies, customer testimonials, ROI validation, industry benchmarks, and reference sites that accelerate enterprise sales.
Partner with Customer Success and Operations to create a repeatable system that continually generates customer proof for both direct sales and partner channels.
Lead Enterprise Sales & Partner Enablement
Develop commercial playbooks, business cases, ROI/TCO models, competitive positioning, battlecards, executive presentations, proposal templates, and commercialization frameworks.
Lead partner enablement so channel partners receive the same commercial tools, messaging, and positioning as SBRA's direct sales organization.
Own the win/loss review process, identifying why opportunities are won, delayed, or lost—and translate those insights into improved messaging, qualification, competitive strategy, and sales execution.
Be the Voice of the Market
Develop deep customer, partner, and market intelligence.
Travel regularly to customer sites, partner meetings, deployments, and industry events.
Ensure Product, Sales, Customer Success, Marketing, and Executive Leadership remain aligned around evolving customer needs, competitive dynamics, and market opportunities.

Requirements

What you’ll need

8+ years leading GTM strategy, commercialization, product marketing, or commercial strategy for enterprise technology companies
Demonstrated ownership of go-to-market strategy and commercialization initiatives
Experience leading cross-functional programs involving Product, Sales, Marketing, Customer Success, Partnerships, and Revenue Operations
Experience launching enterprise software, AI, robotics, automation, industrial technology, or other complex B2B solutions
Strong executive communication and storytelling skills
Experience creating customer proof programs, executive reference strategies, and commercialization assets
Strong enterprise sales enablement experience
Experience conducting win/loss analysis and translating findings into measurable business improvements
Ability to build ROI/TCO models and business cases that support enterprise buying decisions
Comfortable operating in fast-paced, high-growth environments with significant ambiguity

Benefits

Comp & perks

Medical, dental, and vision coverage
Paid time off and company holidays
Retirement savings programs, 401k matching program
Performance-based bonus opportunities
Professional development and leadership growth opportunities