sofatutor

Trainee Creative Strategy

sofatutor

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Entry Level

About the role

  • As a Trainee in Creative Strategy (m/f/d) you will join our five-person Creative team and work directly on one of the most important levers in performance marketing: the creatives.
  • You will learn to develop data-driven creative strategies and test new concepts on paid social and other channels (e.g., SEM, direct mail, offline, linear TV).
  • You will have the opportunity to grow into a Creative Strategist.
  • Development and testing of data-driven creative strategies for new and existing channels.
  • Conceptualization and scripting of ad and social content, including translating trends into performance concepts.
  • Managing international creative projects with freelancers, creators, and the performance team.
  • Using LLMs, generative AI tools, and automations to scale creative production.
  • Basic video editing as well as iterating creatives based on performance data.

Requirements

  • You have strong analytical thinking and can translate data into creative decisions.
  • You understand social media mechanics and spot new TikTok, Instagram, or YouTube trends early—often before they become mainstream.
  • You're creative: when you see a video, you immediately come up with ten different ideas for how to do it differently and can improvise several new hooks, angles, or alternative use-cases for a product.
  • You can instantly tell if an idea sounds generic or AI-generated and know how to use GPT & Co. so that genuinely good, natural concepts emerge.
  • Experience with social media content (organic or paid) or as a content creator is a plus.
Benefits
  • Flexible working: With flexible hours and our remote-first model (including the option to work from another EU country for up to 180 days per year), you can shape your workday to suit your life.
  • Support for mobile working: Every two years you receive up to €100 towards home-office equipment. Basic technical equipment such as laptop, headset, monitor, etc. is provided by us.
  • Mobile & independent: Thanks to subsidies for public transport tickets or Swapfiets, you can get around flexibly—whether in Berlin or other cities.
  • Community & events: Team spirit matters to us! Look forward to regular events, both digital and in person in Berlin.
  • Volunteering & extra days off: Two additional paid days off per year for civic engagement—plus time off on Christmas Eve and New Year's Eve.
  • Fitness & mental health: Stay active with an Urban Sports Club or gym membership. For mental health support, the Bloom platform is available free of charge.
  • Attractive discounts: Benefit from offers via FutureBens and Corporate Benefits, plus family & friends discounts on our learning programs.
  • Flexible additional benefits: Use the givve benefits card to access tax-free extras flexibly in your region.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data-driven creative strategiesvideo editingconceptualizationscriptingperformance marketingcreative productionanalytical thinkingcontent creation
Soft Skills
creativityimprovisationtrend spottingcommunicationcollaboration