Executive Head of Product Marketing

Socure

. Develop and own a company-wide messaging framework grounded in Force Management’s Command of the Message methodology.

Posted 5/8/2026full-timeNew York City • California, Florida, New York • 🇺🇸 United StatesLead💰 $250,000 - $315,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and own a company-wide messaging framework grounded in Force Management’s Command of the Message methodology.
Transform product positioning from feature catalogs to solution narratives.
Set the narrative standard for every product, solution, and GTM motion at Socure.
Define and execute go-to-market strategy for Socure’s expanding product portfolio.
Build the sales enablement infrastructure that gives Socure’s sellers the confidence and language to win at every stage of the buyer journey.
Lead, coach, and develop a team of 11 product marketers.
Direct ongoing competitive analysis, win/loss research, and customer insight programs.
Serve as the product marketing voice in executive forums, QBRs, board updates, and cross-functional planning.

Requirements

What you’ll need

12+ years in product marketing, with at least 5 years in executive leadership roles in high-growth B2B technology or SaaS companies.
Mastery of value-based messaging frameworks, specifically Force Management’s Command of the Message and Value Framework methodology.
Exceptional storytelling ability.
Deep fluency in solution messaging and outcome-based positioning.
Proven track record owning GTM strategy end-to-end: positioning, launch execution, sales enablement, competitive intelligence, and measurable pipeline impact.
Executive presence and communication skills.
Experience leading and developing high-performing PMM teams.
Strong analytical acumen.
Background in technically complex B2B products.
Builder mentality and a founder mindset.

Benefits

Comp & perks

Offers Equity
Offers Bonus

ATS Keywords

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Hard Skills & Tools

product marketinggo-to-market strategyvalue-based messaging frameworksForce Management’s Command of the Messagesolution messagingoutcome-based positioningcompetitive intelligencesales enablementanalytical acumenpipeline impact

Soft Skills

storytellingexecutive presencecommunication skillsteam leadershipcoachingdevelopment of high-performing teamsbuilder mentalityfounder mindset