Lifecycle Marketing Manager

. Own end-to-end email marketing and automation .

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $130,000 - $150,000 per yearWebsite

Tools & technologies

SQL

Key responsibilities & impact

Own end-to-end email marketing and automation
Build, manage, and optimize all lifecycle email programs in Marketo
Implement segmentation strategies tied to funnel stage, persona, industry/vertical, and behavior signals
Drive pipeline through webinar programs
Plan, produce, and optimize a regular webinar cadence across Zoom Webinars and ON24
Design post-event nurture and sales follow-up motions that convert registrants and attendees into opportunities and pipeline
Build and refine lead nurture architecture
Design multi-touch nurture journeys that move prospects from MQL to SQL
Partner with Sales, SDR, and RevOps to align on lead scoring thresholds, routing logic, SLA handoffs, and messaging
Measure and report on pipeline contribution
Own lifecycle marketing reporting across Marketo and Salesforce
Build and maintain dashboards and recurring performance readouts for marketing and sales leadership
Run continuous experimentation
Establish a rigorous A/B testing cadence across subject lines, CTAs, send timing, content formats, landing pages, and webinar structures
Document insights and roll winning variants into standard programs to improve open rates, CTR, registration and attendance, conversion to MQL/SQL, and pipeline metrics
Maintain database health and compliance
Oversee list hygiene, opt-in/opt-out handling, segmentation quality, and deliverability health within Marketo and Salesforce
Ensure all programs comply with CAN-SPAM, GDPR, and CASL requirements

What you’ll need

Own end-to-end email marketing and automation
Build, manage, and optimize all lifecycle email programs in Marketo
Implement segmentation strategies tied to funnel stage, persona, industry/vertical, and behavior signals
Drive pipeline through webinar programs
Plan, produce, and optimize a regular webinar cadence across Zoom Webinars and ON24
Design post-event nurture and sales follow-up motions
Build and refine lead nurture architecture
Partner with Sales, SDR, and RevOps to align on lead scoring thresholds, routing logic, SLA handoffs, and messaging
Measure and report on pipeline contribution
Build and maintain dashboards and recurring performance readouts for marketing and sales leadership
Run continuous experimentation
Maintain database health and compliance
Serve as the internal Marketo expert
Demonstrate Socure leadership competencies

Comp & perks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email marketingautomationlifecycle email programssegmentation strategieslead nurture architectureA/B testingdatabase healthcompliance

Soft Skills

leadershipcollaborationcommunication