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About the role
Key responsibilities & impact- Lead and manage customer engagement and communication programs, across channels including organic and paid channels, content, email, and virtual and live events
- Collaborate with Product Marketing, Field Marketing, Partner Marketing teams to identify opportunities for leverage and scale initiatives across customer programs
- Continually measure, monitor and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency
- Present regularly on program performance and learnings to key stakeholders
- Proactively ideate and propose new approaches for compelling customer engagement programs that drive sustainability
- Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities
Requirements
What you’ll need- BA/BS degree in marketing, business, or related field
- 5+ years of B2B or tech marketing experience, especially Customer Service, Customer Success, or Account Management experience
- Technical knowledge of the latest digital marketing tools and channels, including but not limited to Salesforce, Marketo, 6sense
- Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
- Ability to write effective copy is a necessity
- Familiarity with B2B marketing, lead generation, and sales processes
Benefits
Comp & perks- Offers Equity
- Offers Bonus
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingcustomer engagementmarketing campaignscopywritinglead generationsales processescustomer advocacyprogram measurementprogram improvementB2B marketing
Soft Skills
communicationcollaborationpresentationrapport buildingideationproactive approachstakeholder managementcreativityanalytical thinkingcustomer relationship management
