Socure

Vertical Marketing Manager

Socure

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $170,000 - $190,000 per year

About the role

  • Define and execute a vertical marketing strategy for your assigned GTM Pod.
  • Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
  • Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
  • Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
  • Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
  • Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
  • Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.
  • Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more.
  • Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t.
  • Act as the vertical marketing owner for your pod during planning cycles and QBRs.
  • Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities.
  • Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
  • Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.

Requirements

  • 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing, or partner/channel marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
  • Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
  • Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
  • Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
  • Analytical rigor and experience tying marketing programs to business outcomes.
  • Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.
Benefits
  • Offers Equity
  • Offers Bonus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingproduct marketingvertical marketingpartner marketingcampaign executiondata analysisKPI trackingproject managementAI-driven technologypipeline generation
Soft Skills
influencing stakeholdersanalytical rigorcommunicationcollaborationstrategic thinkingadaptabilityproblem-solvingtime managementleadershipcreativity