Socure

Partner Marketing Lead

Socure

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $150,000 - $190,000 per year

Job Level

Senior

About the role

  • Develop and execute joint marketing plans with key partners to drive brand awareness, lead generation, and revenue growth.
  • Collaborate with partners and internal teams (Sales, Product, Content, Digital, Events) to design and launch co-branded campaigns, events, and content initiatives.
  • Manage the creation of partner marketing assets, including solution briefs, case studies, webinars, and digital content.
  • Oversee partner enablement programs, including training materials, toolkits, and communications to empower partners in their go-to-market efforts.
  • Track, analyze, and report on the performance of partner marketing initiatives, using data-driven insights to optimize strategies and demonstrate ROI.
  • Build and maintain strong relationships with partner marketing contacts, serving as the primary point of contact for joint marketing activities.
  • Coordinate partner marketing budgets, manage MDF (Market Development Funds), and ensure effective resource allocation.
  • Support the planning and execution of partner events, sponsorships, and joint participation in industry conferences.
  • Advocate for partner and end-customer success, ensuring that joint solutions deliver tangible business value.
  • Stay current on industry trends, partner ecosystem developments, and best practices in partner marketing.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 6-8+ years of experience in partner marketing, channel marketing, or a related field—preferably in B2B technology, SaaS, or fintech.
  • Proven track record of developing and executing successful partner marketing programs and campaigns.
  • Strong relationship management and stakeholder influence skills, including experience engaging with partner organizations.
  • Excellent written and verbal communication skills, with the ability to create compelling marketing content and present to diverse audiences.
  • Experience managing marketing budgets, MDF, and performance metrics.
  • Proficiency with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems, and digital marketing tools.
  • Strong project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
  • Analytical mindset with the ability to interpret data and optimize marketing strategies.
  • Experience collaborating with cross-functional teams and external partners.
  • Adaptability, creativity, and a proactive approach to problem-solving.
Benefits
  • Offers Equity
  • Offers Bonus
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
partner marketingchannel marketingmarketing automationdata analysisbudget managementperformance metricscampaign developmentcontent creationproject managementstakeholder engagement
Soft Skills
relationship managementcommunicationorganizational abilitiesadaptabilitycreativityproblem-solvinginfluence skillscollaborationanalytical mindsetproactive approach