Product Marketing

• Develop product positioning, messaging, and value propositions that differentiate Socure’s Workforce product in the market.
• Lead the planning and execution of go-to-market strategies for new product launches and feature releases targeting workforce use cases.
• Conduct market, competitor, and customer research to inform product marketing strategies and content, with a focus on workforce identity, onboarding, and compliance trends.
• Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.
• Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to workforce solutions.
• Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization.
• Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting workforce product impact.
• Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives.
• Champion Socure’s leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives.

Senior Product Marketing Manager, Workforce

EBR Specialist, MIS

Senior Product Marketing Manager

Senior Product Marketing Manager, Emerging Technologies

Vice President of Product Marketing